“We are really taking bets on social commerce, leveraging built-in BigCommerce integrations to serve product catalogues across social channels where orders start in the social channel, and seamlessly drop into BigCommerce’s control panel for streamlined fulfillment.”

The key thing we’re getting from BigCommerce is the flexibility from its open APIs. It gives us the ability to build what we have with WordPress and extrapolate from it to do more innovative things that we probably wouldn’t be able to do with just an ordinary, more rigid platform.

“BigCommerce helped us move away from operating on multiple back-end systems that didn’t talk to each other well and, at times led to a less than ideal consumer experience. Being on just one platform creates a much more seamless experience for the consumer.”

“We wanted something capable, scalable and big but it seemed like with Magento, we would need a big full time development staff on hand to program it,” said Phillips. “With BigCommerce the platform does most of the heavy lifting and programming.”