Bigcommerce Precision Camera Home

Precision Camera grows online revenue by more than 31% MoM

How Texas' largest camera retailer captures benefits from BigCommerce's flexibility & customizations 


45%57%25%
YoY revenue growthincrease in orders 
YoY
increase in
conversion rate

The Precision Camera success story

When Jerry and Rosemary Sullivan opened a camera repair business in 1976, it operated out of the spare bedroom in their home.

With a baby on the way, the pair scraped by while Jerry worked at another local camera repair shop until they saved enough to open their first retail location.

Three buildings and many years later, the business has grown to become the largest camera store in Texas selling new and used cameras, providing rentals, doing repairs, and offering classes to the public.

However, with this growth came new challenges, particularly with its online store.

Precision Camera started looking for an ecommerce platform that could accommodate its large inventory and customer experience needs, and landed on BigCommerce.

It was the customizable platform the company needed.

A platform to accommodate vast inventory 

As told to BigCommerce by Sarah Hoffman, Online Sales Director, precision-camera.com

We knew we needed an ecommerce platform that could accommodate our inventory of 6,500+ products, but we also wanted to be sure that it had the various shopping options our customers have come to expect from our brand, too – things like pre-orders, in-store pickup or delivery, or discounted shipping.

BigCommerce had all of the above and more. The backend makes it easy for us to manage products and incoming orders, and the customizable front end makes our website easy for customers to shop and buy items.

In addition, we love the searchability of our products on BigCommerce. This was a huge reason we picked the platform. The keyword feature for each product makes it easy for our customers to find the product they need via the search tool built into our website.

The Precision Camera success story

When Jerry and Rosemary Sullivan opened a camera repair business in 1976, it operated out of the spare bedroom in their home.

With a baby on the way, the pair scraped by while Jerry worked at another local camera repair shop until they saved enough to open their first retail location.

Three buildings and many years later, the business has grown to become the largest camera store in Texas selling new and used cameras, providing rentals, doing repairs, and offering classes to the public.

However, with this growth came new challenges, particularly with its online store.

Precision Camera started looking for an ecommerce platform that could accommodate its large inventory and customer experience needs, and landed on BigCommerce.

It was the customizable platform the company needed.

A platform to accommodate vast inventory 

As told to BigCommerce by Sarah Hoffman, Online Sales Director, precision-camera.com

We knew we needed an ecommerce platform that could accommodate our inventory of 6,500+ products, but we also wanted to be sure that it had the various shopping options our customers have come to expect from our brand, too – things like pre-orders, in-store pickup or delivery, or discounted shipping.

BigCommerce had all of the above and more. The backend makes it easy for us to manage products and incoming orders, and the customizable front end makes our website easy for customers to shop and buy items.

In addition, we love the searchability of our products on BigCommerce. This was a huge reason we picked the platform. The keyword feature for each product makes it easy for our customers to find the product they need via the search tool built into our website.


My best tip for other online business owners is reach out to your customers and add a personal touch to your orders. Sarah Hoffman, Online Sales Director, precision-camera.com 

Unparalleled customer support

As told to BigCommerce by Sarah Hoffman, Online Sales Director, precision-camera.com 

The customer support BigCommerce offered made picking the platform an easy choice.

The customer support team has always been easy to contact and work with, and all of our questions have been addressed immediately, which makes our lives much less stressful.

We also like that they’ve recommended the right tools and integrations to us, helping us find the best solutions for our needs.

Because of this, we don’t have to endure spam emails and spend time on vendor calls to find the right products.

Making online sales more profitable with Signifyd

As told to BigCommerce by Sarah Hoffman, Online Sales Director.com, precision-camera.com

The Signifyd integration has given us peace of mind time and time again because it keeps us, and our customers, protected.

If an order comes back as fraudulent, we’re fully covered in a chargeback—which means we don’t lose our product and the money we put into it. It’s like having a security blanket.

This helps keeps our online store profitable.


The BigCommerce backend makes it easy for us to manage products and incoming orders, and the customizable frontend allows us to make our website easy for customers to shop and buy items. 

Sarah Hoffman, Online Sales Director, precision-camera.com 
We love the searchability of our products on BigCommerce. This was a huge reason we picked the platform.
Sarah Hoffman, Online Sales Director, precision-camera.com
Bigcommerce Precision Camera Filter

The secret to successful online sales: A personal touch

As told to BigCommerce by Sarah Hoffman, Online Sales Director, precision-camera.com

My best tip for other online business owners is reach out to your customers and add a personal touch to your orders.

Building a relationship over a website can be a little hard compared to a retail store when you can talk one-on-one, but building that relationship is invaluable in creating a lifetime customer rather than a one-time sale.

The BigCommerce customer support team has always been easy to contact and work with, and all of our questions have been addressed immediately, which makes our lives much less stressful. Sarah Hoffman, Online Sales Director, precision-camera.com 

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