Joe Chandler always had a passion for interior design. He appreciated well-designed interiors; however, most of these beautiful interiors he admired required a small fortune to recreate. Despite his ongoing search, Joe struggled to find a brand that offered high-quality decor at affordable price points, so in 2010, Chickidee, based in England, was born with the intent to deliver well-designed home interior products available to everyone.
Today, Chickidee Homeware is an established, independent purveyor of home interior products with retail locations located in the sprawling iconic southeastern towns of Wimbledon and Crawley.
As told to BigCommerce by Joe Chandler, Managing Director, chickidee.co.uk
Our previous site ran on Magento, which required a skilled developer to get changes made. It was also costly for us to manage and keep updated. Ultimately, this led to slow turnaround times, outdated functionality and lost opportunities to improve the website.
When we began evaluating alternative platforms, we knew we wanted a platform that was optimized for SEO, as well as conversion, while providing us the ability to personalize the website and tailor the experience for both our wholesale and retail customers.
We chose BigCommerce because it was immediately clear the platform would help us reduce development costs and enable us to make changes quickly. We also loved that the BigCommerce control panel was really user-friendly and easy to use, which has allowed us to significantly reduce the turnaround time for launching new promotions or making updates to the website.
5874 has been an excellent design and development partner, helping us with all aspects of the website, including complex technical integrations. Due to our partnership, we’ve significantly reduced costs and improved time to market for new initiatives, all while exceeding our sales targets.
Joe Chandler, Managing Director, chickidee.co.uk