Raise awareness with social media marketing

Expand your reach and engage your customers using social media tools.


Social media helps spread the word

One of the best things about social media (in addition to the sharing of amusing cat pictures) is that your admirers and satisfied customers can help do your marketing for you. BigCommerce includes social sharing icons on your product pages and checkout confirmation screen so that shoppers can share their favorite items and purchases on Facebook, Twitter, Google+, Pinterest and more.

Sell your products on Facebook

Facebook has more than 1.2 billion monthly active users, and Americans spend an average of 40 minutes a day scrolling, commenting and liking on it. BigCommerce SocialShop is our easy-to-use Facebook store that lets you sell to shoppers where they're spending all that time. They can browse, buy and share products right from your Facebook page.

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Grow your social media followers

You can display social media icons in your footer to help build your following. Choose from standard or theme-specific icons for Facebook, Twitter, YouTube, Tumblr, Pinterest and more. Add on apps like YotPo so customers can spread the love with social reviews or Justuno to incentivize shoppers to follow you.

Blog to earn social shares

Regularly creating sweet content is an excellent way to increase your reach. Our built-in blog has everything you need to produce content, plus includes social media icons so your readers can share posts with the whole internet.


Increase traffic with Pinterest Rich Pins

You can enable Pinterest Rich Pins on your BigCommerce store to dramatically increase engagement and traffic. Products pinned from your pages will automatically include price, availability, and your store name and favicon. When someone clicks the pin, they’ll be sent directly to your product page. And even cooler, anyone who pins your product will get a notification if the price is reduced.