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Ecommerce Answers

Ecommerce Answers is your one-stop resource for gathering the background info you need to design, manage, market and expand your online store. Browse through the categories to learn about everything from writing engaging product descriptions to setting up payment processors, as well as tips on decreasing shopping cart abandonment and the methods behind the complexities of Google analytics.

HTTPS: What is it, and what ecommerce merchants need to know

Find out why more merchants are moving to HTTPS Read More

What is Cost Per Acquisition (CPA), and what is a benchmark for retailers?

CPA helps a business evaluate the financial success of marketing campaigns. Read More

What is a payment gateway and what is its role in ecommerce?

Payment gateways help facilitate payments so online businesses can focus on operations. Read More

What is Average Order Value?

Average Order Value describes a key component of customer behavior. Read More

What's a Shopping Cart?

An ecommerce shopping cart on an online retailer's site is a piece of software that facilitates the purchase of a product or service. Read More

What are interchange fees and how are they calculated?

Learn how interchange is calculated — and how you can save. Read More

What is advocacy marketing?

Getting customers to sell your products and brand is key to growth. Read More

What is lead management?

Why lead management is important, and 9 steps to effectively do it with your business. Read More

What is Facebook Exchange?

Get seen by desktop users by advertising with Facebook Exchange. Read More

What is Commercial Plus Pricing?

Your business may qualify to save on USPS shipments. Read More

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Ecommerce Answers

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