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March 20, 2019

Let's Talk: Social Media

Instagram’s Shoppable feature on posts and stories makes the shopping journey more seamless as users no longer have to leave the app to purchase goods. The process for browsing to buying has been simplified — connecting brands with their customers directly.

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March 13, 2019

BigCommerce Takes a New Aim at B2B

Seeking to expand its ecommerce technology to more wholesalers, manufacturers and distributors, ecommerce platform provider BigCommerce has rolled out a B2B ecommerce platform that combines non-traditional ecommerce features, such as credit lines for B2B buyers, along with mainstream e-commerce features including personalized product recommendations and guided navigation.

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