- Launch Services
Overview
Chart your path to success with specialised services.Implementation Project Management
Experts to ensure you launch on time and under budget.Solution Architecture
Seasoned advisors to help you best design your store.Data Migration & Optimisation
Expertise on a clean and clear path to migrating your data.Enterprise Launch Package
Personal training on how to set up and launch your BigCommerce Store.
Professional Services Blog Series
Get to know our teams and how they support your success in this Q&A series.
The Global B2B Buyer Behavior Report
This in-depth report provides actionable strategies to help you sell more online.
Store Designer
Make your store feel undeniably yours.
Customise
Break free from boring templates.
From pixel-perfect layouts to one-of-a-kind experiences, create without limits. Marketers move fast, developers keep control, and everyone stays on the same page.
Drag, drop, done.
Build pages, rearrange layouts, and edit content visually, all while staying on brand.
Real-time multiplayer editing.
All teams can contribute at once without conflicting edits or endless approval loops.
Speak local. Scale global.
Deliver localised content from the same storefront — no extra channels required.
“Editing pages is now a more creative experience since there are more tools to bring my visions to life. The block-grid layout is easy to use, and the tools are intuitive.”
Amy Hafemann
Associate Marketing Manager, Kleen Test Products
Interactive experiences
Out of the box. Out of the ordinary.
From clickable pins to shoppable galleries, get premium components from the start that make products shine. No tickets, no coding, no bottlenecks.
62,088
unique pages shipped over the past 2 years.
*Sourced from Q1 Earnings Report Data
Your storefront toolkit, built in.
For Developers
From one storefront to infinite possibilities.
Start fast with visual building, then unlock the freedom to create entirely custom storefronts with Catalyst. Effortlessly scale your biggest idea yet.
Develop without boundaries.
As your needs evolve, developers get complete creative freedom.
Your fastest path to launch.
Build beautiful storefront components without waiting on development.
Everything in one place.
A unified platform: from visual editing to fully custom ecommerce experiences.
The Experience Layer
Be impossible to miss. The future won't belong to the brands creating more content. It'll belong to the brands people notice first. As AI expands to the places shoppers search, scroll, and choose, your brand will feel familiar before it feels new.
Make your next store redesign iconic.
Made to scale
Complex catalogue? Bring it on.
Behind every great experience is a platform built to handle complexity, scale, and everything your business throws at it.
Your unfair advantage.
From launch to scale, tap into experts, partners, and integrations that have your back.
Checkout, your way.
Customise every step of the buying journey to match your brand, from cart to confirmation.
Don’t look back.
Migration experts and hands-on support make switching platforms easier than you think.
The results are in.
$32.7B
GMV over the past 4 quarters.
14%
YOY GMV growth in Q1 2026.
37%
faster checkout on core platform.
Stop working around your platform.
Start building with it.
Frequently Asked Questions.
Makeswift on Stencil FAQs
A store designer for ecommerce is a website-building tool that lets teams create, edit, and publish storefront content without writing code. Instead of manually updating code or relying on developers for every change, marketers, designers, and merchandisers can make updates directly in a visual interface and see changes in real time.
Modern store designers combine drag-and-drop editing, reusable design systems, and ecommerce integrations, making it easier for teams to create engaging storefronts while maintaining performance and brand consistency.
The best visual builders for ecommerce combine ease of use with enterprise-grade flexibility. Key features to look for include:
- Visual editing and drag-and-drop page building
- Reusable components and design systems
- Fast storefront performance
- Responsive design controls
- Integration with ecommerce platforms and product catalogues
- Collaboration between marketers and developers
- Content scheduling and publishing tools
- SEO and conversion optimisation capabilities
A good visual builder should empower marketers to move faster without limiting what developers can build.
No. Modern visual website builders allow non-technical users to create and manage ecommerce storefronts without coding experience.
With a store designer, marketers and designers can launch pages, update content, manage promotions, and create landing pages independently. Developers can support more advanced storefront experiences as your business grows.
This approach helps teams move faster while maintaining full control over the customer experience.
If you’re looking to build a fully custom storefront, BigCommerce supports modern frontend frameworks such as Next.js and React through Catalyst, its composable storefront framework.
Teams can start with visual building in Makeswift on Stencil and explore Catalyst when they’re ready for complete developer flexibility.
Makeswift on Stencil is BigCommerce’s visual storefront builder, designed to help marketers create and update storefront content with drag-and-drop editing.
Catalyst is BigCommerce’s composable storefront framework for teams that want to build fully custom ecommerce experiences using modern frontend technologies.
Together, they give businesses the flexibility to choose the approach that best fits their team today and grow into more advanced development when they’re ready.
A visual website builder helps ecommerce teams launch campaigns faster, test new ideas more easily, and optimise customer experiences without creating development bottlenecks.
Faster experimentation and more frequent updates make it easier to refine the shopping experience, improve customer engagement, and optimise for higher conversions over time.
Traditional ecommerce themes provide pre-designed templates that can be customised within a defined structure. A visual builder gives marketers and designers the ability to create, update, and publish storefront content through a drag-and-drop interface without relying on developers for every change.
For businesses that need even greater flexibility, BigCommerce also offers Catalyst, a headless storefront framework for building fully custom ecommerce experiences. Get more information about Catalyst.