- Featured
B2B Edition
Advanced B2B features for enterprise plans.Catalyst
NewCreate stunning, high-performing storefronts that captivate and convert.Feedonomics
Omnichannel feed and data transformation.Multi-Storefront
Manage multiple unique stores from one account.International
Grow your brand across the globe.
- Launch Services
Overview
Chart your path to success with specialised services.Implementation Project Management
Experts to ensure you launch on time and under budget.Solution Architecture
Seasoned advisors to help you best design your store.Data Migration & Optimisation
Expertise on a clean and clear path to migrating your data.Enterprise Launch Package
Personal training on how to set up and launch your BigCommerce Store.
Professional Services Blog Series
Get to know our teams and how they support your success in this Q&A series.
The Global B2B Buyer Behavior Report
This in-depth report provides actionable strategies to help you sell more online.
Feedonomics Surface
Drive growth and advertise products on Google, Meta, TikTok, and more.
Feedonomics Surface connects your BigCommerce store to the ad channels where your customers shop. Send reliable, optimised feeds to Google, Meta, Microsoft, TikTok, and Pinterest, and keep them synced without manual effort.
Looking for an enterprise solution? Get full service and more channels.
Boost sales and scale beyond your storefront without the technical hassle.
 Without Surface |  With Surface |
Hours spent setting up channel connections manually | Connect your ad platform accounts in a few clicks |
Ads show wrong prices or outdated listings | Products listing ads are updated automatically |
Can’t change how products appear in ads without editing your store | Transform your product data for better ads without disrupting the source |
Product disapprovals with no clear explanation | See exactly which products have problems and why |
Products that don't match what each channel needs | Meet channel requirements without becoming an expert |
Slow growth across channels | Better ad performance with optimised feeds |
Multiple unreliable apps to manage | One app, 24/7 support, many channels |
“The level of confidence we have now that the data is clean is great, because you're spending money on advertising, and you're relying on that data. If the data is garbage, you're going to get garbage results.”
Mike Retrum, Owner, DRPD
Up and running in four easy steps
Launch your products on more channels today.
Step 1
Connect your store
Open Feedonomics Surface from the BigCommerce Channel Manager and connect your Google, Meta, TikTok, Pinterest, or Microsoft account in seconds.
Step 2
Your products go live automatically
Surface pulls your product catalogue from BigCommerce, formatting everything correctly for each channel. Turn on auto-sync to keep your prices and inventory accurate without any manual work.
Step 3
Optimise your listings
Update any product detail, including title, description, and category, for any channel without changing your BigCommerce store. Adjust one product or thousands at once.
Step 4
Sell on more channels
Your products are now listed, optimised, and ready to perform on Google Shopping, Meta, Microsoft, TikTok, and Pinterest. Reach more buyers with less work.
Save time and improve campaign performance with Feedonomics Surface.
Looking for more? Get unlimited channels with full service.
Feedonomics is the best-in-class product feed management platform. With Feedonomics Surface, you get enterprise power in a budget-friendly solution. When it’s time to scale, upgrading to full-service feed management lets you hand off the daily tasks and stay focused on your big-picture strategy across hundreds of channels.
Trusted by the biggest names in ecommerce:
“The team has done a fantastic job organising and optimising our complex data while providing the global, always-available service we need for our business.”
Paul Mansour, Global Marketing Director at Dell
From free to full service, choose the plan for you.
Start free. Upgrade when you need more control.
Surface Basic
Free
Up to 100k SKUs and 2 connections
Start with a free, production-ready connection to the top ad channels. No feed management experience required.
Included features:
- Automated feed build
- AI product categorisation
- Scheduled syncs
- Data overrides
- Centralised error resolution
- 24/7 chat support
Surface Retail
Starting at $29/mo
Advanced feed tools for up to 20 connections.
Built for catalogues that need real control. Use transformation rules, bulk overrides, and external data sources to run more precise ad programmes across more channels.
Everything in Surface Basic, plus:
- Data transformation rules
- Import external data files
- Custom field mapping
- Data validation
- Bulk data overrides
- Channel taxonomy guides
Managed Service
Custom Pricing
Unlimited SKUs, Unlimited Channels
Fully managed feed optimisation and channel syndication. A dedicated feed manager handles your data, monitors your feed health, and helps you scale your strategy.
Everything in Surface Retail, plus:
- Dedicated feed manager
- Connect to 100s of channels
- Proactive monitoring & alerts
- Customisable sync & schedules
- Custom label & promo support
- Expert channel expansion guidance
- Custom integration methods
- A/B testing
- 24/7 global FeedSupport
Select your plan based on your current SKU count and connections. You can manually upgrade to a higher tier at any time to unlock more capacity as your business scales.
Surface Retail Plans:
- $29/mo - Up to 1K SKUs and 2 connections
- $49/mo - Up to 10K SKUs and 4 connections
- $89/mo - Up to 30K SKUs and 8 connections
- $199/mo - Up to 100K SKUs and 20 connections
One store linked to one channel = 1 connection.
Examples:
- 2 stores connected to Google = 2 connections
- 1 store connected to Google and to Meta = 2 connections
You should select the tier that covers both your total SKU count and your required number of connections.
- If you have 5,000 SKUs and 2 connections: Select the $49/mo tier.
- If you have 800 SKUs but need 5 connections: Select the $89/mo tier.
If you reach a limit on your current plan, you can manually upgrade within the app to continue adding products or channels.
Try out Feedonomics Surface today.
You can connect your store to ad channels in minutes.
Only upgrade when you're ready.
Frequently Asked Questions
Yes! The Feedonomics Surface Basic plan is free for up to 100,000 SKUs. You get automatic channel connections, AI-powered product categorisation, and error reporting at no cost. The Retail plan adds bulk editing tools, transformation rules, and external data sources for brands that need more control.
Open the BigCommerce Channel Manager, select a channel, and follow the prompts. The whole process takes a few minutes. You'll connect your Google, Meta, TikTok, Microsoft, or Pinterest business account during setup. Each channel has its own login step.
Feedonomics Surface connects to Google, Meta, Microsoft, TikTok, and Pinterest. More channels are in development.
No. Surface creates a Feedonomics account for you automatically based on your BigCommerce store when you activate.
Nothing changes in your BigCommerce store. After activation, Surface pulls your product catalogue automatically and gives you a separate workspace to control how your products appear in each channel's ads. Any changes you make in Surface stay in Surface — they never overwrite your store data.