It's likely that online merchants who use the BigCommerce platform will opt to integrate these offerings to increase their conversions, making the partnerships a streamlined way for both Masterpass and Venmo to find new merchant partners.
In the latest Payments Powering Platforms Tracker, BigCommerce Chief Product Officer Jimmy Duvall explains how BigCommerce is using integrated payments to help merchants large and small.
New payment methods provide merchants expanded choice for checkout in time for holidays
In the 2018 Omnichannel Buying Report, author BigCommerce says one of every four dollars of monthly discretionary income in Australia is now spent online, but the relationship between online and offline channels is far more nuanced.
Carluccio's partnered with ecommerce platform provider BigCommerce to bring the new site to life. The website, hosted on WordPress but with the commerce element powered by BigCommerce, mixes content and online purchasing capabilities more clearly than before.
"I'd say a lot of BigCommerce's findings [in the 2018 Omnichannel Buying Report] align strongly with what we've experienced in the Australian retail market," says Vince Lebon, CEO and founder of Rollie Nation.
BigCommerce can help you to simplify the process of managing omnichannel listings...In this sense, merchants can use BigCommerce as a central business hub that has many spokes, or as they call it, 'commerce-as-a-service."
Carluccio’s, the Italian high street restaurant business, announced today a substantial digital overhaul that will extend the unique Italian food brand online. The website, hosted on WordPress with commerce powered by BigCommerce, allows Carluccio’s to have a best-in-class, content-rich web experience that serves both Carluccio’s in-restaurant clientele as well as its growing audience of digital consumers.
While Amazon is the dominant player in ecommerce right now with 49% of the U.S. online spend, or 5% of all U.S. retail sales, other retailers can coexist with the online giant as complementary channels, the BigCommerce 2018 Omnichannel Buying Report said.
There are hybrid solutions like BigCommerce, which is pivoting for 'commerce-as-a-service' positioning, so as to meet the needs of online retailers that start small but have their eyes on rapid growth.