Ecommerce Analytics

Ecommerce Analytics

Interpret data accumulated from keyword research and Google AdWords to understand the effects of certain store practices on sales. Learn about PPC and test PPC advertisements to discover the most profitable methods of merchandise promotion.

What is A/B Testing for Email Marketing?

11 Marketing KPIs Needed for Ecommerce

What is Cost Per Acquisition (CPA), and what is a benchmark for retailers?

CPA helps a business evaluate the financial success of marketing campaigns. Read More

What are Dimensions in Google Analytics?

Dimensions are a crucial component of viewing data in Google Analytics. Read More

What is Customer Acquisition Cost (CAC)?

Consider the entire cost of acquiring customers when building business models. Read More

What is Cost-Per-Click (CPC) for ecommerce advertising?

Google advertising success requires careful monitoring of CPCs — learn why. Read More

What is relevant cost? How to measure and weigh business decisions

Relevant cost offers valuable perspective on operating expenses. Read More

What is Return On Sales (ROAS)? Why — and how — retailers should rely on this metric

ROS is a powerful indicator of operational efficiencies and profit margins. Read More

What is customer retention? Why return shoppers matter

Customer retention is a key indicator of a business' ability to satisfy customers. Read More

What's the Google Analytics Product Performance Report?

Google's Product Performance Report provides valuable insight into how customers are interacting with your products. Read More

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Ecommerce Analytics

BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.