Engaging Twitter users via concise, relevant tweets of 140 characters or less has great potential to create new customers for online businesses. To attract attention, tweets should stand out among the many daily messages flowing in reverse chronological order through the Twitter feeds of consumers. Consider that there were, as of 2015, over 270 million active Twitter users—a growth of 50 million over 2014, and that about 20% of all Internet users had a Twitter account. This makes the marketing importance of getting into users' Twitter Feeds quite apparent.
To get on the Twitter Feeds of as many people as possible, online businesses need to have an attractive, informative profile that generates a large following. To make the most of their Twitter Feed presence and create a snowball effect that maximises the impact of Tweeted content, there are a number of helpful tips that should be followed, including: