Inventory is the amount of tangible goods, products or services you offer your customers. These goods are itemized and catalogued into an inventory management system.
The goods that are recorded in a catalogue can be either raw materials, goods that are in production or finished products. Ecommerce businesses most likely deal with the latter, or finished goods that are currently in their possession. Inventory is a portion of a company's assets that are either ready to order or will be ready for sale soon.
Product inventory is a tangible asset because it's a real-time evaluation of the revenue a company is generating. If an ecommerce store can't move product from it's inventory, it is clearly struggling to make sales and must adjust its operations, otherwise it won't obtain bottom-line revenue.
Depending on the shelf life of some products, certain businesses have to move inventory much more quickly than others. Too much inventory in this instance will add to business expenses and reduce
revenue. Conversely, an ecommerce company that doesn't have enough inventory runs the risk of losing out on potential sales and therefore overall market share.
In addition to helping ecommerce store owners gauge how their products are selling, inventory management provides a number of other benefits to online retailers as well:
Inventory is often the largest item a business has in its current assets, meaning it must be accurately monitored. Inventory is counted and valued at the end of each accounting period to determine the company's profits or losses.
In the ecommerce sector, a day-to-day management of inventory helps increase business intelligence and visibility. Ecommerce business owners have better ongoing control when they have constant eyes on inventory.