Definition: Email marketing is a digital marketing channel that engages prospects at various stages of the funnel, engaging and maintaining their interest. Because of its versatile nature, email is a vital tool for online retailers who want to stay top of mind with consumers.
Email is utilised throughout the sales funnel and is a key revenue driver for many online retailers. Common emails include:
The following metrics are used to judge the overall success of email marketing:
Individual needs for ecommerce businesses vary, but the following elements of marketing emails have been proven to improve the overall conversion rate.