Convert more shoppers to customers.

Increase conversion and outpace the competition with AI-powered personalisation, new checkout functionality, and more customisation options with our latest extensions and partner solutions.

BigCommerce’s native, one-page checkout delivers:

70.8%

Checkout conversion rate

2.67%

Visit to order conversion rate

*H2'23 data, Enterprise stores using BigCommerce storefront and native one page checkout, a major payment processor (includes Braintree, PayPal Complete Payments, Stripe, Adyen), PayPal Wallet, and Apple Pay

New feature: Fastlane by PayPal

⚫️ waitlist

Fastlane by PayPal offers US customers a fast, passwordless checkout solution that helps drive conversion. Early results of the Fastlane Early Adopters programme in the US have shown that it can accelerate checkout speeds by nearly 40% compared to a traditional guest checkout*.



For more information on Fastlane by PayPal, and all of the new checkout announcements from PayPal, visit their First Look announcement.



*Based on PayPal internal data from November 2 to November 18, 2023. Relating to Fastlane profile users.
Sample of PayPal Braintree Early Adopter Clients

Deliver product recommendations with AI.

🔵 Coming soon

🟢 Available

Harness the power of Google Retail AI to display highly relevant and personalised product recommendations, boosting average order value and conversion rates.

Promotion catalogue variants and modifiers.

🔵 Coming soon

Get greater flexibility and granularity for product targeting when choosing which products are eligible for promotions, no matter the size of your catalogue.

Tailor promotions to different prices.

🟢 Available

Specify whether product discounts are applied to either the least or most expensive products in your shoppers’ carts, adding value to your promotional strategy. Learn more

Create targeted promotions with custom fields.

🟢 Available

New custom product fields allow you to designate special product attributes for your promotions and craft rules that go beyond standard product criteria. Learn more

Deliver product recommendations with AI.

🔵 Coming soon

Harness the power of Google Retail AI to display highly relevant and personalized product recommendations, boosting average order value and conversion rates.

“From an IT perspective, the project has allowed us to step back slightly from worrying about day-to-day ecommerce trading. Launching on BigCommerce has allowed the ecommerce department to focus on what they should be focusing on: selling.”

Michael Gray, Head of IT, Rohan

Deliver product recommendations with AI.

🔵 Coming soon

🟢 Available

Harness the power of Google Retail AI to display highly relevant and personalized product recommendations, boosting average order value and conversion rates.

Promotion catalog variants and modifiers.

🔵 Coming soon

Get greater flexibility and granularity for product targeting when choosing which products are eligible for promotions, no matter the size of your catalog.

Tailor promotions to different prices.

🟢 Available

Specify whether product discounts are applied to either the least or most expensive products in your shoppers’ carts, adding value to your promotional strategy.

Deliver product recommendations with AI.

🔵 Coming soon

Harness the power of Google Retail AI to display highly relevant and personalized product recommendations, boosting average order value and conversion rates.

“BigCommerce made things easier by having a built-in marketplace for apps, allowing us to test the different connections and supplemental features that allow us to increase our conversions. The availability of the API allowed us to create solutions to connect BigCommerce to our existing ERP.”

Vu Tong, Sale and Marketing Manager, Jennifer Taylor Home

Eliminate friction with a single click.

🟢 Available

Accelerate checkout and drive more conversions with a passwordless, one-click checkout experience that’s fully customisable.

PayPal enhancement: Create a fast checkout.

🔵 Coming soon

PayPal enables you to securely save your customers’ payment methods, including PayPal, Venmo, Apple Pay, Google Pay, and credit and debit cards, providing a quick and easy checkout experience. Saving your customers payment information creates a fast checkout, allows merchants to offer subscriptions, reduces card declines, and elevates security.

Customise checkout with checkout extensions.

⚫️ waitlist

Now available in Beta, developers can add new functionality to the Shipping step of checkout. Additional checkout regions will be added in the future. Join the waitlist

Improved post-purchase experience with Route.

🟢 Available

Improve the post-purchase experience with package tracking and shipping insurance by Route, allowing your customers to protect their order against loss, theft, and damage. Install app

Check out with multi-address capabilities.

🔵 Coming soon

We’re improving our one-page checkout for shoppers that require entering multiple shipping addresses with a more modern look and feel.

“BigCommerce has a very simple, very fast, and very direct funnel."

Marco Da Cruz, brand’s creator and CEO, HairStore.fr

New integrations: PayPal

🔵 Coming soon

Offer additional payment methods for your customers. PayPal’s all-in-one solution gives you access to additional payment options so that you don’t have to juggle multiple payment providers.

  • Apple Pay: Now available in US, CA, UK, IT, DE, FR, ES, AU, and EU32 countries Learn more
  • Google Pay: Now available in US, CA, UK, IT, DE, FR, ES, AU, and EU30 countries Learn more



Enhancement: Square integration

🟢 Available

Using Square at checkout enables you to offer customers the choice to save and manage their credit cards for a faster experience at their next order. Learn more

Enhancement: Checkout.com

🟢 Available

Take advantage of automatic notifications, which sync any changes between BigCommerce and your merchant account to Checkout.com ensuring your order flow is up to date. Learn more

Enhancement: ShipperHQ enhanced checkout

🔵 Coming soon

This intuitive UI allows shoppers to select a delivery date in checkout, or improved click-and-collect experiences. Learn more

Let’s do BIG things together.

What do you want to explore next?