Now more than ever, enterprise buyers have access to an abundance of information to help them throughout the buying process.
Gone are the days of simple word-of-mouth recommendations — now, shoppers work through roughly 8 different touchpoints before ultimately purchasing a product.
A channel of considerable importance is review sites.
In a 2015 survey, Gartner found that 68% of the buying process involved reviewing external reviews, peer recommendations, reviews, and third-party insights.
In other words — more than two-thirds of the buying process takes place outside of the interaction with the product itself. This is the window in which peer reviews and reviews shine.
Gartner Insights publishes peer-authored reviews on IT solutions spanning more than 330+ categories and 5,300+ products.
To date, it’s included categories ranging from CRM lead management to meeting solutions and is seen as a one-stop-shop for enterprise professionals to glean knowledge into what tools work for their business needs.
With the rising tide in online shopping, Gartner introduced a new-for-2019 category — Digital Commerce — to help brands understand the value associated with different ecommerce shopping platforms.
Today, BigCommerce announced that it was named an April 2019 Gartner Peer Insights Customers’ Choice for Digital Commerce platforms.
As of April 19, 2019, BigCommerce earned an average rating of 4.4 out of 5 stars based on 78 verified, end-user reviews contributed to Gartner Peer Insights.
Peer reviews continue to be one of the more significant buying influences, but recently, shoppers have come to question the validity of written reviews.
How can you determine the difference between a genuine recommendation for a product and a paid-for promotion?
The answer lies in the strategy around collecting reviews and the structure in which they’re presented.
Gartner Peer Insights is a moderated collection of evaluations created by users — with heavy validation and checks for authentication.
There won’t be “fake” reviews from competitors, nor are providers able to create reviews for themselves.
“My ecommerce store simply wouldn’t have come about without BigCommerce. It allowed me to start small and grow carefully. Now, we’re growing rapidly […] There аre mаny seаmless аррlісаtіоns, tоns оf helр, trаіnіng аnd аdvісe, аnd а huge соmmunіty оf fellоw trаders, develорers, affiliates, etс. Even the CEO does а mоnthly tоwn hаll meetіng.” – Ecommerce Manager, Manufacturing Industry
“BіgCоmmеrсе іs рrоvіng tо us аnd оur сlіеnts tіmе-and-tіmе аgаіn thаt іt іs thе bеst еCоmmеrсе platform fоr fast-grоwіng аnd mіd-mаrkеt brаnds. Thе рlаtfоrm іs еаsy-tо-usе, mіgrаtіоns аrе seamless аnd thе cloud-based SааS sоlutіоn еlіmіnаtеs thе hаsslеs аnd соsts оf mеrсhаnts mаnаgіng а self-hosted рlаtfоrm, lеttіng thеm focus on growing their business, wіth thе аddеd rеаssurаnсе оf PCI Level 1 compliance with аutоmаtіс sесurіty uрdаtеs аs stаndаrd. Thе оngоіng 24/7 suрроrt іs thе bеst wе hаvе соmе асrоss іn thе busіnеss, аs іs thе 99.99% uрtіmе, wіth а trасk rесоrd of high-реаk sеаsоnаlіty uрtіmе – even during Cyber Week.” –Marketing Specialist, Manufacturing Industry
“BigCommerce has allowed us to sell online easier than any other platform has […]One of the best features of this platform is a 24/7 technical support. We had a lot of requests and questions to a live agent and get really qualified help. So I’m not afraid of any problems because I know it will be solved.” –Sales Rep, Retail Industry
See for yourself — browse more than 78 verified reviews on the Gartner Peer Insights website.
This recognition is an important milestone as we continue to be the best ecommerce platform for fast-growing mid-market and enterprise brands.
We’re proud to have built a community of peers that are excited to speak about their success with the BigCommerce platform.
Earlier this month BigCommerce announced its ISO 27001 certification — the international standard outlining best practices for information security management systems.
With the certification, BigCommerce became one of only a small handful of SaaS ecommerce platforms to undergo this rigorous certification process.
Both the Gartner recognition and the ISO certification demonstrate the customer-focused company values that BigCommerce brings to market.
We’re on a mission to enable businesses to grow online sales with less cost, time, and complexity — while continuously iterating on security and uptime for brands.
Corinne is a writer and researcher at BigCommerce, where she works directly with agency and technology partners to bring their tools, services and ideas to the commerce industry at large. Before BigCommerce, she was an education specialist at Skills Fund, where she built resources and ran trainings to give students access to life-changing skills. Corinne holds degrees in graphic design and psychology. After college, she transitioned into the marketing and research space through a self-taught mindset – and works to bring the value of that skill and mindset to others. When she’s not writing, she’s volunteering with nonprofit organizations, traveling the world, or digging into a new book.