Carolina Panthers Select BigCommerce to Power Online Store
Defending NFC champions deliver improved fan experience through new store design
AUSTIN, Texas — September 6, 2016 — Today BigCommerce announced the launch of the new Carolina Panthers Official Shop, powered by BigCommerce Enterprise. Delaware North Sportservice, the team’s official food, beverage and retail provider, tapped BigCommerce to rebuild the online store for the 2016 NFL season.
“We wanted to provide Panthers fans around the world with an exceptional online shopping experience,” said Tom Crocker, Delaware North Sportservice general manager at Bank of America Stadium. “BigCommerce worked with us to expand and enhance mobile shopping for team products, making it easier for fans to browse for the latest team gear from anywhere and from any device at anytime.”
Delaware North Sportservice brought in EYStudios to redesign the online store. The results include a new responsive design, faster page load times and streamlined checkout. In addition, BigCommerce’s cloud-based architecture is designed to handle high volume transactions during peak traffic periods such as playoffs and the holiday shopping season.
“Our goal was to develop a site that served as an extension of the already strong Carolina Panthers brand,” said Sean Callihan, director of business development at EYStudios. “By leveraging the key features of the BigCommerce platform, our custom design was not only able to appropriately represent the brand, but we were also able to deliver a shopping experience that is on par with the one that fans receive at the game.”
“Football is a high-stress, high-stakes environment, but replatforming your online store doesn’t have to be,” said Russell Griffin, vice president of mid-market sales and channel for BigCommerce. “By migrating to a flexible, modern platform, the entire Panthers organization can focus on the things that really matter rather than worrying about managing the intricacies of their ecommerce infrastructure.”
The store launch comes just in time for the arrival of the team’s regular season opener against the Denver Broncos on Thursday, September 8. For more information about the BigCommerce Enterprise, visit: www.bigcommerce.com/enterprise.