Celebrating Innovation and Growth: The 2025 EMEA Partner and Customer Awards

This year’s EMEA Awards were BIG — in more ways than one.

For the first time ever, the stage highlighted the incredible achievements of not just BigCommerce customers and partners, but also our Feedonomics ecosystem.

Historically, our annual awards ceremony has been a BigCommerce platform-focused celebration of partner achievements. Held at the illustrious Landing Forty Two in the very centre of London, this year's event has evolved and expanded to acknowledge partners and customers across BigCommerce and Feedonomics. 

In total, we celebrated 23 winners for their achievements with and through our solutions in 2025, honoring those breaking barriers, transforming experiences, and redefining success across ecommerce.

Let’s take a look at this year’s winners and the stories behind their standout moments.

BigCommerce Tech Partner Awards.

Innovative Integration Award — Noibu

Solving real merchant pain points, Noibu stood out with a powerful integration that directly addresses ecommerce site errors, launched with direct collaboration from BigCommerce’s internal teams to better address retailers needs.

Customer Growth Award — Bloomreach

With a tech solution that drives measurable revenue, Bloomreach helped BigCommerce merchants accelerate growth, showing strong results across both total installs and per-customer performance.

Partner of the Year (UX) — Klarna

Combining ease-of-use, great design, and excellent reviews, Klarna continues to be a retailer favourite, with a high volume of installations in 2024.

BigCommerce Agency Awards.

BigCommerce Partner of the Year — IDHL Setting the gold standard for co-selling, go-to-market alignment, and ongoing advocacy, IDHL continues to raise the bar. With strong performance across the board and a multi-faceted approach to partnership, IDHL is a true force in the BigCommerce ecosystem.

From our judges: “The collaboration with IDHL has been nothing short of exemplary. They’ve made a real impact not just in metrics, but in their constant pursuit of what’s best for our shared customers.”

B2B Excellence Award — De Nieuwe Zaak (DNZ)

DNZ delivered a sophisticated B2B implementation for our building materials customer Velu.nl, including custom pricing and dynamic delivery options.

UX and Design Award — Dark Matter Commerce (Space 48)

Redefining site experience for Bensons for Beds, Space 48 delivered a modern frontend using Next.js that’s as beautiful as it is effective.

Creative Problem Solving Award — Agency51

Agency51 impressed with an AI-powered solution for Pedigree Wholesale, surfacing relevant products proactively to improve the buyer journey.

Excellence in Delivery Award — Apply Digital

For the second year running, Apply Digital proved why they’re a leader in execution, consistently delivering projects on-time and on-budget — most recently for Andertons Music Co.

North Partner of the Year — Wallmander & Co.

Wallmander came all the way from Sweden to receive this well-deserved after quickly becoming one our of most trusted partners in the North of Europe.

South Partner of the Year — Ebolution

An absolute staple partner for us in the South of Europe, Ebolution plays a key role in our regional success, and joined the event from Spain to collect this award for the second year in a row.

Feedonomics Partner Awards.

With Feedonomics joining the stage this year, we welcomed a new wave of awards focused on product feed management and omnichannel performance.

Partner of the Year — Jellyfish

A powerhouse in omnichannel strategy, Jellyfish led the way in merchant results and Feedonomics integration success.

Innovation Award — VML

A leading global consultative, creative, and marketing agency, VML disrupted legacy systems with a bold new vision powered by Feedonomics' industry-leading platform.

Emerging Partner — Bring Digital (A Dark Matter Commerce Agency)

Bring Digital earned their spot by leading innovative programs including two Local Inventory Ads (LIA) projects for Jessops and Charlie Stores, setting a high bar for what’s to come.

From Aaron Gellhaus, regional director of EMEA at Feedonomics: “Our winning partners Jellyfish, VML and Bring Digital are truly dedicated to helping our customers drive digital growth outcomes via innovative strategies such as integrating predictive signals into product feeds, enabling local inventory ad programs to boost in-store traffic, and ripping and replacing legacy solutions to accelerate ROI.”

BigCommerce Customer Awards.

Achievement in Growth — Muji Europe

Nearly 50% YoY growth following a replatform to BigCommerce? That’s exactly what Muji achieved by centralising fulfilment, expanding to new markets, and leveling up its web experience and digital marketing.

B2B Excellence — Srixon Sports Europe

Srixon went through an ecommerce transformation with one clear objective: to support the company’s change towards a customer-centric strategy. As a result, the new site on BigCommerce boosted sales by 31% and significantly reduced error rates.

Design — Nextbase

Nextbase’s journey to BigCommerce started with a question: "What would the perfect blend between a brochure and an ecommerce site look like?". With a 42% increase in sales — proven by an A/B test — it's clear the brand nailed the design assignment.

Discover how Nextbase reached a 6.34% conversion rate with BigCommerce.

Shopper Experience — Furniturebox

From rebuilding the Product Detail Page, to simplifying key buttons, Furniturebox put time, energy, and resources into creating an intuitive and personalised website that places shoppers at the center of the experience. 

Get inspired by how Furniturebox elevate the customer experience with game-changing improvements, such as split delivery checkout.

Innovation Award — Pharmacy2U

By leveraging BigCommerce’s composable architecture, Pharmacy2U bringed to life its bold and innovative vision: to launch the world’s first integrated, personalised healthcare platform under a single brand.

Feedonomics Customer Awards.

Also debuting this year: Feedonomics Customer Awards, spotlighting those using data feeds and omnichannel strategies to expand and scale.

Global Expansion — COS

This year, COS led the way when it comes to global expansion, achieving a smooth and successful global rollout with the support of Feedonomics’ solution Enterprise ads.

Omnichannel Success — Euro Car Parts

Euro Car Parts’ omnichannel success seems unlimited: since partnering with Feedonomics, the brand increased its product eligibility in Google Merchant Center (GMC), improved its click-through rate (CTR) and return on ad spend (ROAS), and add two new channels to its advertising mix — Facebook and Google LIAs.

Discover how improved data quality elevated Euro Car Parts’ ad campaigns.

Achievement in Growth — Charles Tyrwhitt

With Feedonomics, Charles Tyrwhitt accelerated its expansion across new digital and affiliate channels, driving incremental revenue.

Innovation Award — On Running

On Running significantly cut cost per sale across key digital channels while augmenting operations with cutting-edge strategies leveraging Feedonomics AI-powered solutions.

Performance Transformation — Boots

With the support of Feedonomics, Boots placed data optimisation at the heart of all strategic functions, successfully pursuing its change management to ensure effective marketing performance.

The final word.

The 2025 EMEA Partner and Customer Awards marked a new chapter — celebrating not just commerce, but composable commerce; not just BigCommerce, but also Feedonomics. We’re honored to recognise these game-changers and can’t wait to see where they take ecommerce next.

Want to learn more about our partners or become one? Explore our partner ecosystem.