Proven. Scalable. Fast: IDC Independently Confirms that Businesses using B2B Edition Grow Faster

What you’ll learn:

• What IDC uncovered about the ROI, payback period, and revenue impact of BigCommerce B2B Edition — including a 391% ROI and payback in just 7 months

• How real brands are scaling faster and reducing complexity with proven B2B ecommerce tools

• Why flexibility, automation, and buyer experience are driving results across industries

• What makes BigCommerce B2B Edition different, and why it’s built for growth

We’re excited to share the release of the new IDC commissioned study: The Business Value of BigCommerce B2B Edition.

This independent study reveals just how significantly BigCommerce B2B Edition helps brands accelerate growth and reduce complexity, with highlights including:

• 391% ROI over three years

• Payback in seven months

• Over $393,000 in average annual benefits

For B2B businesses navigating rising buyer expectations, operational complexity, and pressure to move faster, finding a solution with proven ROI is essential.

Buyers demand seamless self-service. Internal teams need flexibility and speed. And legacy systems simply aren’t built to keep up.

That’s where BigCommerce comes in.

Built specifically for the needs of modern B2B commerce, BigCommerce B2B Edition empowers organizations to scale efficiently, adapt quickly, and deliver measurable impact across the business.

In this blog, we’ll unpack IDC’s findings, and explore why more B2B brands are choosing BigCommerce to power their growth.

Key findings from the study

This IDC study confirms that BigCommerce B2B Edition delivers meaningful, measurable results — fast.

Whether the goal is to grow revenue, streamline operations, or lower total cost of ownership, the impact is consistent across industries and use cases.

Highlights from the study include:

• 391% ROI over three years: Delivered through a combination of IT efficiency, staff productivity, and business enablement benefits across digital commerce operations.

• 7-month payback period: Companies recouped their initial investment quickly due to faster implementation timelines, lower infrastructure costs, and greater user efficiency.

• $393,446 in average annual benefits per 1,000 customers: Driven by revenue gains, IT cost reductions, and staff time savings across sales, digital, and technical teams.

• 24% increase in sales team productivity: Resulted from centralized order management, unique pricing tools, and CRM integrations that reduced manual effort and improved customer response times.

• 82% improvement in platform reliability: BigCommerce delivered a significant uptime boost compared to legacy systems, improving buyer and team access to digital storefronts.

• $10,536 in annual IT cost avoidance per 1,000 customers: Savings stemmed from platform consolidation, fewer custom development requirements, and lower licensing/subscription costs.

• 13% increase in order value: Attributed to enhanced shopping experiences, better SEO, streamlined processes, and improved personalization.

• 25% quicker business transaction execution: Improved platform performance and modern checkout capabilities sped up transaction times for customers and internal users.

• 37% more efficient IT platform support teams: Fewer FTEs were needed to manage the platform thanks to automation, fewer manual updates, and simplified integrations.

• 50% more productive digital platform managers: Digital teams could manage more content, promotions, and operations independently, with less need for IT support.

• 31% quicker page loads: Modern site architecture, including headless storefronts, composable design, and frontend optimization, contributed to significantly faster page performance.

• $321,861 in additional net revenue per year per 1,000 customers: Enabled by higher order volume, better customer acquisition, personalized storefronts, and more efficient conversion.

These outcomes demonstrate why B2B Edition is built not just for digital transformation, but for real business performance.

Customers who have seen success with B2B Edition

The IDC study illustrates the measurable business impact of BigCommerce B2B Edition, but the numbers are only part of the story.

Behind every data point is a brand transforming how it sells, operates, and grows.

Whether it’s launching faster, improving conversion, or simplifying complexity, BigCommerce customers across industries are proving what’s possible with the right platform in place.

Here’s how three B2B brands are putting B2B Edition into action:

Sellars Absorbent Materials.

Sellars, a manufacturer of absorbent materials, transitioned to BigCommerce to better support its growing B2B channel.

Since launching on B2B Edition, Sellars has reported:

• 12% lift in online B2B sales

• 25% reduction in cart abandonment

• 15 hours per week saved by automating pricing and checkout

These improvements came from offering a modern self-service buying experience, automated customer-specific pricing, and a streamlined checkout tailored for B2B buyers. 

The result: a digital storefront that supports both sales growth and operational efficiency.

“The B2B-specific features were exactly what we needed. Things like customer-specific pricing and bulk ordering were essential for us. BigCommerce allowed us to streamline everything and create a more intuitive experience for our customers,” remarked Jacob Jones, Head of Ecommerce at Sellars.

Movora.

Movora, a global veterinary orthopedic supplier, needed to unify seven legacy brands and ecommerce platforms into one modern buying experience.

By adopting BigCommerce B2B Edition and a composable headless architecture, Movora transformed its fragmented tech stack into a centralized, scalable ecosystem.

The results:

• 100%+ ecommerce growth in the US within months of launch

• 10%+ year-over-year growth across all active regions

• 34% of orders now placed online, up from 27% pre-launch

• 2025 BigCommerce Customer Award winner for B2B Excellence

With real-time inventory visibility, enriched product data, and account-specific self-service tools, Movora now delivers a seamless buying experience tailored to the needs of busy veterinary professionals.

“Our partner 5874 introduced us to B2B Edition, and that’s what we started to build our headless composable stack on,” shared Korrie Wilhelm, VP of Marketing, Ecommerce, and Brand at Movora.

Toolden.

Toolden, a UK-based retailer of power tools and accessories, needed a modern platform to support its ambitious growth goals, and the ability to serve both retail and trade customers with ease.

Since moving to BigCommerce B2B Edition, Toolden has streamlined operations, expanded its product catalog, and unlocked major revenue gains.

The results:

• 200% increase in revenue since launching on BigCommerce

• 32% year-over-year growth

• 60,000 products listed — all manageable by internal teams without dev support

With seamless ERP integrations, business-specific pricing, and the ability to manage 10,000+ SKUs in minutes, Toolden now operates with greater speed and scale, all while reducing manual overhead and improving the customer experience.

“We’ve got individual pricing for each account and we’ve also done some custom work to offer credit, with individual limits, for each customer. It has made our life easier because B2B customers don't have to phone sales reps to place orders. It’s reduced a lot of labor time in the office,” explained Eddie Grovu, Growth and Ecommerce Director at Toolden.

About IDC

The Business Value of BigCommerce B2B Edition study was developed by International Data Corporation (IDC), a leading provider of global market intelligence and technology advisory services.

With a network of over 1,300 analysts across 110+ countries, IDC offers deep insights into industry trends, emerging technologies, and buyer behavior. Their research helps business leaders, IT decision-makers, and investors make smarter, data-driven decisions.

To assess the impact of BigCommerce B2B Edition, IDC conducted in-depth interviews with current customers and applied its proprietary ROI methodology. The analysis measured performance improvements and investment returns over a three-year period.

The result is a data-driven study that quantifies how B2B Edition helps brands reduce costs, streamline operations, and accelerate growth.

The final word

This IDC study reinforces what modern B2B brands are already proving in practice: digital transformation is only valuable if it delivers results.

With BigCommerce B2B Edition, organizations are seeing measurable ROI, faster time-to-market, and stronger operational efficiency, all without the cost or complexity of legacy platforms.

Whether you're looking to reduce overhead, improve buyer experience, or accelerate global growth, B2B Edition gives you the tools to scale with confidence.

Get the full study to explore the business case for BigCommerce B2B Edition, and see how leading brands are putting it into action.