Maxi Scientific Scales B2B Growth with a Simple, Streamlined Approach on BigCommerce

Ben Lowenstein launched Maxi Scientific with a clear goal: to make buying lab supplies easier and more transparent for the businesses that depend on them.

As a B2B supplier serving analytical chemistry, pharmaceutical, and biotech laboratories across the US, Maxi Scientific sets itself apart with a streamlined buying experience built on clarity, speed, and trust.

With BigCommerce as the foundation of his ecommerce operations, Ben has grown the business quickly, all while running it as a one-person, full-time operation.

From frustration to foundation: launching Maxi Scientific

Before launching Maxi Scientific, Ben was already immersed in the world of lab supply distribution. At his previous company, he managed similar operations, mainly focusing on sales. But when his ideas for improving the business went unheard, he decided to take matters into his own hands.

“I tried to help them improve the company’s operational efficiencies and grow it, but they weren’t interested,” Ben explained. “So I left and started Maxi Scientific.” 

Today, Maxi Scientific supplies a wide range of laboratory essentials to customers in highly specialized fields — from organic chemistry and microbiology to cell culture and general life sciences. The business focuses primarily on B2B sales, serving labs that need dependable service, straightforward pricing, and fast, streamlined ordering.

When it came time to choose an ecommerce platform, Ben already had a clear front-runner. His previous employer had used BigCommerce, and while he briefly explored Shopify, it didn’t meet his expectations. “It just didn’t feel right,” he recalled. “BigCommerce was what I knew, and it was easy to get started. It’s simple and intuitive, which is exactly how I want my business to operate.” 

Even without deep technical expertise, Ben found BigCommerce easy to navigate and scale thanks to its intuitive setup.

Built on a transparent, customer-first approach

Maxi Scientific’s customer experience is designed with clarity and trust at the core. One of the company’s most notable policies is its all-inclusive pricing model. Everything including hazmat fees, shipping, and taxes are already built into the listed price, simplifying the buying process for customers.

“What you see is what you pay,” Ben said. “It’s about trust. I want the buying experience to feel fair and transparent. That’s why customers keep coming back. They know exactly what they can expect.”

It’s a strategic decision in an industry where hidden fees are common, and it reflects the brand’s commitment to fostering long-term relationships with customers. 

From pricing to service, every detail of Maxi Scientific is built with the buyer in mind, and BigCommerce provides the flexibility and ease to help deliver on that promise.

A one-person operation, scaled through automation and apps

Though it’s powered by just one full-time employee, founder Ben Lowenstein, Maxi Scientific runs like a well-oiled team, thanks to BigCommerce’s flexibility and a smart tech stack.

“The apps have allowed me to automate a lot of work. I integrate BigCommerce with tools like ShipStation, QuickBooks, and Pipedrive. Everything talks to each other through Zapier, and all the systems are on the same page,” Ben explained. “That way, I can keep operations smooth without hiring too much staff. It’s all about keeping things simple and scalable.”

To support his B2B customers and streamline daily operations, Ben relies on apps like B2B Ninja for quoting, Fera Reviews for social proof, and Chatway for real-time support. This lightweight but powerful setup allows him to focus on growth without getting bogged down by manual work.

Simplicity and customization: BigCommerce’s winning combo

Ben credits BigCommerce’s intuitive user experience and flexible customization options as essential to running and growing his business efficiently. The platform’s design tools and native features allow him to make updates quickly, without unnecessary complexity.

While BigCommerce works well out of the box, Ben has made targeted enhancements to reflect Maxi Scientific’s clean, organized storefront — from adding product borders to repositioning the search bar for better usability. He’s also recently engaged a developer for a custom checkout feature that allows B2B buyers to submit purchase orders instead of having to submit them in PDF format, giving his customers the seamless and easy experience that they’ve come to expect.

Scaling smarter, growing stronger

By combining automation, app integrations, native tools, and custom features, Maxi Scientific has grown quickly, all without sacrificing margins or hiring a full-time team. “I've been able to grow our sales by over 300% YoY with BigCommerce's support,” remarked Ben. “I hire contractors to complete work in verticals like accounting and bookkeeping, marketing, design, sales, and more so I can focus on what I’m good at: customer interaction and growth.”

Looking ahead, Ben plans to continue automating backend tasks using AI, including reformatting product descriptions and streamlining invoicing, so he can stay focused on high-impact work like customer service and growth strategy.

The final word

Maxi Scientific proves that you don’t need a large team to build a thriving B2B ecommerce business. With a lean operation powered by BigCommerce, Ben has created a company that prioritizes transparency, automation, and growth at scale.

Whether you're just starting out or looking to simplify your operations, Maxi Scientific’s journey is a clear reminder: with the right platform, big success doesn’t require a big headcount.

Explore how BigCommerce empowers growing B2B brands to work smarter and grow faster.