Find a technology with the right capabilities
Keen to go live quickly, the Cambiobike team first decided, with the help of Eurostep agency, to use Shopify, which allowed for fast deployment. But, when it came to improving the customer journey to fit the very specific requirement of their product, they were limited by the platform’s capabilities.
“We needed better integration, much stronger back-office features and more flexibility in the checkout — which needed a lot of custom development,” explained Giunchi. “It's an enormous effort, considering that e-bikes, like cars or motorcycles, are newer to selling 100% online, and you need to pay attention to the entire customer journey.”
In addition to a simplified checkout process with preferred payment options, the Cambiobike team was adamant that their customers — not being able to touch and try the bikes in person — must be able to truly experience the bikes through their online store.
That’s where BigCommerce came in.
“We switched to BigCommerce because of its capabilities. We needed strong integrations and a lot of flexibility to build a modular store and optimise the checkout experience.”