LAKRIDS BY BÜLOW Focuses on Customer Experience with BigCommerce

SOLUTION

Simplicity and peace of mind

Previously Michael Ewald Hansen reveals the brand’s ecommerce team was always involved in complex integration and maintenance work.

Now, the business has streamlined its site and reduced its tech stack to incorporate the features it needs most. Complexity has been replaced by simplicity and the result for Michael Ewald Hansen is clear. Maintenance is more straightforward, and building pages and innovating new features is a joy, rather than a chore.

“Anyone can make something complex, but it's very hard to make something simple enough for people to use,” he says.

“Suddenly our people don't feel like the platform is working against them but rather working with them. And when you feel that, that's like working with a tail wind. Because you're not driven back by frustration, you start getting creative. That’s something we’ve learned with BigCommerce.”

New focus on customer experience

BigCommerce’s intuitive and flexible platform main advantage for the editors is that they can new focus on improving customer experiences.

“Now that we have something simpler and more stable, we spend more time building customer experiences, such as better landing pages and building campaigns that work really well,” says Ewald Hansen.

“A good example was a series of Christmas campaigns where you needed to be a loyalty member to be able to buy certain products. The functionality was built into BigCommerce, we tweaked the feature a little bit to adjust how it looked. We were able to drive up sales and reward loyalty without having to deploy a whole team of developers, as we would have had to previously. The BigCommerce platform lets us concentrate on what truly matters - customer experience.”

Superlative support

With the attentive support from BigCommerce, including a local solutions architect, all working hand in hand with its ecommerce agency, Wallmander & Co, the move was smoother and faster than expected.

“It only took us three months to get the first site up and running, and then a month later, we had all eight working,” Ewald Hansen says.

“It all worked fine for us. BigCommerce’s modular approach makes it easy to get going. If we had a very complex product with a lot of configuration, then we would end up battling the platform. But instead we have a simple assortment where we install applications rather than build those components from scratch. We were helped by a really good implementation package. We actually had a local solution architect on Slack all the time so we could communicate on a regular basis. He lives so close to our office he has come in when needed.”