Movora Builds a Smarter Path to Pet Care with BigCommerce

SOLUTION

Eliminating complexity with a unified platform.

Replatforming and standardising on BigCommerce allowed Movora to do what seven disconnected systems never could: simplify.

Before the transition, even simple changes meant logging into multiple systems, duplicating updates, and troubleshooting inconsistencies across platforms.

Working closely with 5874, the Movora team began breaking down the root issues caused by years of fragmented systems.

“We sat down with the agency, and they said, ‘We want to understand your pain points and help solve them.’ I went on and on about the stack of problems we were dealing with,” said Wilhelm.

Some of Movora’s brands had already been using BigCommerce since 2017, but with limited functionality and siloed implementations. The transformation was not just about switching platforms. It was about reimagining what BigCommerce could deliver through a modern, unified B2B experience with localised capabilities.

To bring that vision to life, 5874 helped translate those challenges into a unified platform strategy that reduced friction, centralised operations, and supported long term growth.

With BigCommerce, Movora gained one centralised backend, one global product catalog, and a scalable system to support B2B account structures, regional pricing, and inventory rules.

BigCommerce’s open, API first architecture also made it easy to connect with Movora’s ERP systems across the United States, Canada, and EMEA. With 5874’s support, the team rolled out a unified experience without disrupting daily operations.

What had once been a patchwork of platforms is now a single, streamlined ecosystem built for scale, not workarounds.

Scaling globally with Catalyst.

With backend complexity resolved, Movora’s next challenge was building a frontend that could scale across regions, brands, and languages, without sacrificing speed or consistency.

Catalyst made that possible.

BigCommerce’s pre-integrated headless storefront gave Movora the freedom to launch a high-performance, composable frontend without starting from scratch.

“We architected the site with a version of Catalyst that we took globally,” said Rupert Cross, CEO and Co-Founder of 5874. “So they’ve got a headless front-end B2B website running on Movora.com, and it’s set up for multi-language.”

Built on Next.js, Catalyst enabled:

• Lightning-fast site speed

• Flexible content and page design

• Easier expansion into new markets

• A consistent brand experience across every region

This composable foundation supported a phased international rollout, with headless storefronts launching in Europe, Canada, and the United States.

“We needed to put together a global model that we could deploy consistently,” said Cross.

“So we wrote a five-year plan around how they could take something now and have it scalable for the future.”

For Movora, Catalyst made global scale feel simple — not like seven sites stitched together, but one ecosystem ready to grow.

Delivering smarter B2B buying.

Movora’s customers aren’t typical online shoppers. They are busy veterinary professionals who need to place critical orders quickly, often outside of business hours and between procedures.

To meet their needs, Movora used BigCommerce B2B Edition to create a self-service experience that is fast, reliable, and built around how veterinarians actually work.

“I didn’t know what a PIM was. I didn’t know about how we could extend enhanced search, which was a huge pain point for my customers,” said Wilhelm. “And then our partner 5874 introduced us to B2B Edition, and that’s what we started to build our headless composable stack on.”

With B2B Edition, Movora enabled:

• Customer-specific account access

• Historic invoices and order visibility

• Real-time stock availability and product data

• A foundation for deeper account management and improved search

Tightly integrated with Movora’s ERP systems, the storefront now gives customers the ability to track their orders, see pricing, and place repeat purchases without relying on sales or support.

“We wanted more orders to come in via ecommerce because customers have the rich product information at their disposal,” said Wilhelm. “They can see when things are in stock and not in stock, which has been great. We couldn’t do that before.”

Movora also involved its internal teams early in the process, allowing sales and customer service to help onboard users and support adoption from day one.