Digital advertising helps ecommerce platforms reach as many customers as possible. You have many ways to engage with prospective buyers and drive them to your site; one method that can be particularly effective for ecommerce stores is Google AdWords.

What is Google AdWords?

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services. On Google.com, AdWords ads typically appear in specific locations at the top and right-hand side of a search results page.

You can choose keywords related to your brand, products, services and industry for your AdWords account. When customers search for these phrases, your store's ad will be served to them. You only pay when a user clicks on your ad and visits your website or calls your business using "click to call."

How does AdWords benefit ecommerce businesses?

The two main ways AdWords can help your online retail business are by improving brand awareness and driving qualified traffic to your site. Other benefits of using AdWords include:

  • Customers associate certain keywords and phrases with your business
  • You can target with AdWords, meaning the ads follow a customer to other Google sites like YouTube and The New York Times - that improves conversion and reduces cost-per-click.
  • You have the flexibility to determine which sites host your ads
  • Focus on your target market by honing in on certain regions and cities
  • AdWords identifies who is searching for your products
  • AdWords reminds customers of what they previously searched for, keeping your brand top of mind
  • AdWords helps you optimize current campaigns and leverage results for improved overall success

Google AdWords helps customers find what they're looking for in a faster, more customized manner. Including a unique selling position in your ad can also help consumers determine why your business is better than your competition.

AdWords is an affordable, easy-to-use advertising platform that can increase traffic and sales for your ecommerce store.

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