Get native search engine optimization.

BigCommerce natively enables you to elevate your search strategy with Google and Microsoft Bing friendly URLs, "Rich snippets" for enhanced search results, and automated redirects to search engine recognition of your most recent updates.

Automated URLs.

BigCommerce auto-populates SEO-friendly URLs for product pages, category pages, and more, so you can spend more time optimizing other areas of your site.

Customized URLs.

Descriptive URLs support SEO optimization and improve rankings. Default options are primed to be SEO-friendly, but you have full control over settings if you determine there’s a better strategy for your business.

Unique URLs.

BigCommerce ensures that every unique page on your site has only one URL, so you won’t be negatively impacted in search results for duplicate content.

Enhanced listings.

Built-in microdata, or “rich snippets,” in your product pages will enhance your search result listings with information like ratings, pricing, brand, and stock levels.

Automated redirects.

BigCommerce offers automatic 301 redirects and URL rewrites as you make changes or move pages on your site. If you rename a product, the auto-populated URL will adjust to reflect the name change, and the old URL will be redirected to the new URL.

Increased site speed.

BigCommerce's leading site speed is driven by our content delivery network (CDN) running in the background to ensure your site loads quickly for shoppers and search engines, increasing ranking in the process.

Simplified Robot.txt editing.

Optimize your site for SEO by controlling which pages are crawled by Google. While most other platforms don't give you direct edit access, BigCommerce makes it easy for you to take your search strategy into your own hands.

Learn more about BigCommerce's native SEO features.