Ecommerce Design

Art, Music, Travel Ecommerce Site Design

Tracey Wallace / 2 min read

Sites appealing to art, music and travel must also appeal to a sense of:

  • Beauty
  • Wonderment
  • Exploration

It isn’t an easy task. Those qualities are often best felt offline –– not when browsing a site.

Moreover, these sites must put the product in context. Art buyers want to see an art piece on a wall –– and they want to see it on a wall and in a decorated space that matches their own aesthetics.

Similarly, sites selling music need to appeal to both a shopper’s memory as well as their sense of hearing.

And, of course, with travel sites, the blog content, look, and design need to mimic the feeling of excitement through exploration.

It isn’t easy running these sorts of sites –– but it is doable. It is possible to capture a sense of self beyond the screen, and these 5 best of the best ecommerce site designs in this category have done it so incredibly well.

Browse Our Design Showcase

Check out hundreds upon hundreds of amazing ecommerce designs on BigCommerce’s design showcase page.

1. Lavi Arts

As told to BigCommerce by Kfir Lavi, Lavi Arts.

I’m one of the few sellers online that sell expensive art using BigCommerce. The platform is comfortable, colorful and very user friendly.


2. Urban Road

As told to BigCommerce by Suzie Atkin, Urban Road. 

We have created a site on BigCommerce that has complex option filters on a product level while maintaining its visual appeal.

Sell Art Online

Get started, right now.


3. The Air Hook

As told to BigCommerce by Craig Rabin, The Air Hook.

The design of our storefront matches the unique and one-of-a-kind gadget that we sell. From the top to the bottom, everything has been optimized for success.


4. Neon Poodle

As told to BigCommerce by Sammy Gibson, Co-founder, Neon Poodle.

It took a long time for us to choose our theme –– I would say about a month. We wanted simple, clean lines. We wanted something that’s very much our aesthetic, even when it comes to the neon lights. You always see other small businesses now doing neon lights and they’re quite – well, they are over the top. Us, on the other hand, the the aesthetic of the website really matches our aesthetic as people. It’s simple. More is less. But it still makes a statement.

Themes Designed for Arts & Crafts

Want an out-of-the-box theme like Neon Poodle? Browse your options.


5. Vinyl Express

As told to BigCommerce by Rogier van Genugten, Vinyl Express.

From a Dutch brick-and-mortar in 1973 to an online powerhouse, Vinyl Express used the BigCommerce platform to launch a massive brand redesign in 2016.

Today, the company continues to address the challenges of ecommerce complexity, bridging the IT gap between boutique record stores across the globe.

BigCommerce’s unique SKU support, payment options, shipping calculator and design environment made it the perfect platform for long-term growth unafraid of complex ecommerce problem solving.

How to Sell Records Online

5 countries. 1M products. Here’s how one online retailer uses BigCommerce to sell more in more places.


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    Tracey Wallace

    Tracey Wallace

    Director of Marketing MarkterHire | Former EIC, BigCommerce | Founder, Doris Sleep

    Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help.Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.

    View all posts by Tracey Wallace
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