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Ilir Sela's family has been in the pizza business for three generations, and his passion for the art of pizza making and running a business is what inspired him to start Slice. Slice helps local pizzerias compete with and outperform the big pizza chains making subpar pies and the large online ordering companies who are hurting small shops. Slide provides a digital solution at the lowest cost possible compared to the 30% bite other online ordering apps take. Slice's goal is to put more money in pizza owners’ pockets so they can reinvest in their business and families.