Chapter 5 Autograph Foliages: Migrating to a 40%+ in revenue

Tracey Wallace / 2 min read
Table of Contents

    Why they won

    Brand Labs won the Innovation Award for Agency Innovation for their work on Autograph Foliages.

    For fast time to market during a migration and a discounts and promotions engine implementation that drove an immediate 40% increase in revenue.

    Business stats

    Business outcomes of the innovation

    • 70% increase in traffic
    • 40% increase in revenue

    What they do

    One of our clients at Brand Labs is Autograph Foliages, a leader manufacturer of artificial foliage.

    The challenge behind the innovation

    The client originally came to us to replatform their current site because it didn’t allow for transactions.

    That’s when we began to work with the client hand-in-hand to build out a custom BigCommerce site that met their business needs.

    One of those needs specifically was a discount tool.

    Autograph Foliages has several different tiers of clients based on the customer’s type of business and size of order. Each client tier receives a certain discount and Autograph needed a clear way to display the correct discount to their customers.

    So, Brands Labs built a tool that would provide the discount on all products based on the customer login.

    Here’s how it works:

    • If a customer in group “H” signed in, they would see discounts on 25% off a unit, 35% off a tray, and 40% off a case.
    • If a customer in group “A” signed in, they would see discounts of 35% off a unit, 50% off a tray, and 50% off a case.

    There are a total of nine different tiers customers can be placed in. Now when a customer logs in they can see their discount and easily checkout.

    This reduces the manual labor on Autograph Foliages’ part immensely.

    How they make it work

    When Autograph Foliages came to us, we knew BigCommerce was the right platform for their business.

    BigCommerce simply allows for Autograph Foliages to grow and stand out from the competition.

    We were able to design a beautiful site that expresses the client’s brand and converts potential customers into long-term clients.

    Plus, the user-friendly dashboard in BigCommerce made the development process for something complicated like this discount tool much more feasible. This is especially true for the built-in customer groups, which makes customer segmentation possible with no development work.

    Final word

    Autograph Foliages saw over a 70% increase in traffic when their new BigCommerce site was launched in May.

    Overall revenue and transactions also increased by over 40% since launch.

    The BigCommerce discount tool easily allows the customers to convert by showing customers the correct discount price they receive.

    Autograph Foliages’ customer tiers is a big part of their business model and strategy. This discount tool allows them to easily automate this process, thus reducing hours of manual work.

    We even built a custom discount tool dashboard that integrates with BigCommerce for the team to easily upload new discounts at their convenience.

    Now Autograph Foliages can focus on improving their business in other places.

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    Table of Contents

    IntroThe 11 Most Technically Innovative Ecommerce Brands of 2022
    Chapter 2 Bob Johnson’s Computer Stuff: Future-proofing on-site search
    Chapter 5 Autograph Foliages: Migrating to a 40%+ in revenue
    Chapter 6 Berlitz: Selling online courses to modern ecommerce shoppers
    Chapter 8 Flip Flop Shops: Multi-store pick, pack, ship and in-store pickup
    Chapter 9 Freund Container: B2B empowerment through RESTful APIs
    Chapter 10 Glory Cycles: High-end product-level customization for an expert customer
    Chapter 11 Ironlak: Streamlining checkout complexity in a local hosting environment
    Chapter 12 NaturallyCurly: Integrating data across EDI and API endpoints
    Chapter 14 Pruvit Gear: Saving $1,000,000 annually + custom print-on-demand services
    Chapter 15 Restaurantware: B2B & B2C in a single dashboard
    Chapter 17 Sam’s Furniture: Online furniture browsing + buying customers can’t resist
    Chapter 18 Silver Jewelry Club: The newest flash sale site on the block
    Chapter 19 Sorority Specialties: Catering to Gen Z’s ecommerce expectations


    Tracey Wallace

    Tracey Wallace

    Director of Marketing MarkterHire | Former EIC, BigCommerce | Founder, Doris Sleep

    Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.

    View all posts by Tracey Wallace

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