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Jewelry & Accessories Ecommerce Site Design

When you’re selling jewelry and accessories online, you are selling details and final touches. That means that the detail and final touches of your site are going to matter more, too. After all, what someone sees increases their trust of any site they are on.

And trust is what wins you sales.

A few final detail that matters:

  • Variants on product pages: Which size, color, band, stone, etc.

  • Customization: Personal engraving, gift boxing, etc

  • Recurring billing: In the case you are selling socks, for instance.

Here’s how some jewelry & accessories brands nailed their ecommerce site design.

Leading Jewelry Brands Choose BigCommerce

Get more inspiration for your jewelry and accessories store from these great brands.

1. Vea

As told to BigCommerce by Patrick El Zoghbi, Vea. 

We’re a green, eco-friendly store with a neat design.

2. DaLuca Straps

As told to BigCommerce by Daniel Luczak, DaLuca Straps. 

Simplicity and functionality meet in perfect harmony on our website with large, well taken photographs. Enjoy!

 3. Anchor and Crew

As told to BigCommerce by Chris Warner, Founder at Anchor and Crew.

We launched with BigCommerce when we had only 11 stockists around the world. We are now in 90+, have several distributors and can now be found at the likes of La Redoute, Menlook, BEYMEN, The Iconic and various other market leading webstores.

With a website that fully advertises our ‘Made In Britain’ maxim, BigCommerce has enabled us to entirely customize our website to be tailored to our needs, while also providing good technology to progress us forward, for example Apple Pay.

So many people note that our website as really easy to use and highly aesthetic in our two tonal blue and white interface. Our team provides a high quality customer service to both B2C and B2B.

We undertake all changes to our website via Agile / Rapid IT technology and ‘Timebox’ all our changes, enabling us to be ahead of our competition in all system development.

With such flexibility on hand, we honestly feel BigCommerce is instrumental to such quick-fire changes that we’re able to implement. We are now launching Spanish, French and German subdomains. ANCHOR & CREW is really going places, and sees BigCommerce a fundamental part to our development.


As told to BigCommerce by Slava Pupko,’s current design incorporates the majority of the features available on BigCommerce. Our site is clean, attractive and offers the best and attractive user shopping experience.

5. Gold Coast Couture

As told to BigCommerce by Nicole Betti, Gold Coast Couture.

My website doesn’t look like I have only one employee (which is myself). It looks like a it is a real company website with multiple employees.

I ship out every item myself. Since recently redesigning my website (after 6 years of lackluster progress with my old website and SEO company), and joining BigCommerce, I am now on the FIRST PAGE of Google for many big key terms, such as “Kentucky Derby Hats”.

6. The Artful Canine

As told to BigCommerce by Joanne Wood-Ellison, The Artful Canine.

We chose BigCommerce as our platform not only for its rich features, but the beautiful array of templates and layouts that we felt complimented our brand.

It’s flexibility allows us to continue to add unique features and designs that reinforce our brand message and product features. And our customers love it!

7. Lisi Lerch

As told to BigCommerce by Rachel Lerro, Designer and Developer at Lisi. 

Working with Lisi, I have redesigned her store a few times, always using BigCommerce as the ecommerce platform.

The most recent, and current design, launched November 15th 2016, was aimed at integrating Lisi’s large social media following to create a shopping experience that was as much about the jewelry she sells, as it was about the luxury lifestyle and preppy aesthetic that is Lisi Lerch.

The new design integrates a full width slider, continually updated with images from the various bloggers that wear her items, along with an Instagram feed from her account in the footer, and a simple signup form to join the newsletter.

With a large increase in new products, styles & colors, a major improvement to the site was allowing for product sorting. This most recent design update, along with a BigCommerce account upgrade, has allowed for users to access the built in product sorting to browse by color and/or style. This enabled us to create a variety of short term sales and promotions on the site to feature the newest range of colors, styles or a combination of both and directly link them via banners throughout the site and through MailChimp email promotions.

Through strategic sales and promotions on the site, like the frequent “Fri-yay Flash Sales” and “Campus Rep” programs, she has increased her following and in turn her customer base. Lisi Lerch has more than doubled yearly online sales in 2016 at $303,000, from 2015’s $120,000, and is on track to do even better this year.

The store has already made $75,000 in sales this year to date, which is a great improvement from last year, which at this point totaled $38,000. Not only has have overall sales increased, but we have also increased the customer base by 125% in 2016 compared to 2015, and this year to date we have already seen a 33% increase in new customers from 2016’s year to dates numbers.

8. Sock Tips

As told to BigCommerce by Chad Taylor, Sock Tips.

SockTips is a unique company providing effective, quality footwear products to the athletic, casual, dress, and orthotic markets. Sales are up 50% from this time last year and both traffic and conversion rates are growing. Additionally, we’re planning for a few website enhancements as new products are introduced in the near future.

Out of the Box Jewelry Themes

Launch, customize and make more online.

Tracey Wallace avatar

Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.