Ecommerce Design / Product News

New BigCommerce Themes Offer More Options for Small and Mid-Sized Stores

John Yarbrough / 2 min read

Earlier this year we announced 67 new BigCommerce storefront designs developed by Pixel Union, a leading ecommerce design agency whose themes have been used by millions of people and brands, from budding entrepreneurs to Fortune 500 companies.

Since then, we have gathered a lot of feedback from our community on the new designs and seen hundreds of stores adopt them to provide customers with an even better shopping experience. Today, four new themes are being released, each with four distinct variations (16 new theme variations overall), specifically tailored to support a wide range of product types and catalog sizes.

Key additions include eight long-awaited theme variations (Exhibit and Runway) which feature a sidebar navigation, in addition to four additional theme variations (Hero) designed for larger catalog sizes. Here’s a top-level view of the new additions:

  • Exhibit: Key benefits include sidebar navigation and featured content slots including multi-level categories, brands or pages.
  • Runway: Key benefits include sidebar navigation and support for full-width images designed to invite customer engagement.
  • Hero: Key benefits include a traditional drop down or a ‘mega menu’ capable of supporting very large catalogs.
  • Atelier: Key benefits include high-quality editorial aesthetic, unique navigation and stunning homepage product grid.

Exhibit Theme

Specifically designed for retailers with small and medium-sized product catalogs, this theme combines a “Classic” sidebar navigation with a clean, modern grid layout providing easy navigation for consumers. Each of Exhibit’s four variations are highly brandable, providing merchants with a malleable template to present their brand and products exactly as they envision.

The Exhibit theme can be purchased for $170 USD and comes in classic, organic, minimal and bold variations. It is recommended for merchants selling Electronics, Fashion/Apparel or Home Goods.

Runway Theme

Similar to Exhibit, the Runway theme also features a persistent left-hand sidebar making site navigation a breeze for first-time and returning customers. Additionally, each of Runway’s four variations takes advantage of full-width images in the homepage carousel, providing the perfect backdrop for your products. The theme also makes great use of space on both category and product pages, ensuring for a great browsing experience on all device types.

The Runway theme can be purchased for $170 USD comes in bold, bright, minimal and warm variations. It is recommended for merchants selling Fashion/Apparel, Gifts or Specialty products.

Hero Theme

Hero comes with added flexibility within the theme editor, providing merchants additional options such as additional granularity for color editing across the theme, carousel customizations and other features to help you with fine tuning your store. Each Hero variation effectively uses white space to call attention to your products, while seamlessly integrating editorial content to convey your brand’s story. Additionally, this theme features the ability to toggle between a traditional dropdown category menu and a ‘mega menu’ capable of supporting large product catalogs.

The Hero theme can be purchased for $170 USD and comes in minimal, warm, clean and bright variations. It is recommended for merchants selling Sports/Outdoors wares, as well as Clothing and Apparel brands.

Atelier Theme

The Atelier theme is unlike any other available in the market, featuring a unique navigation menu and high-quality editorial feel that puts a premium on stunning, full-width imagery. Ideal for stores with small catalogs and high-res images, each Atelier variation makes use of category and subcategory images, along with category descriptions, in lieu of a traditional carousel on the homepage, begging visitors to explore your collections.

The Atelier theme can be purchased for $235 and comes in minimal, bright, classic and modern variations. It is recommended for merchants selling home goods, boutique or bespoke handmade products, as well as clothing and apparel brands.

As with the previous releases, these new themes are unique to the BigCommerce platform and  fully-responsive so they look great on all modern device types and operating systems

For more information you can browse all available themes in the Theme Marketplace.


John Yarbrough

John Yarbrough

John is Director of Communications at BigCommerce where he is focused on telling stories about the evolution of ecommerce and the incredible brands shaping its future.

View all posts by John Yarbrough
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