Having over 400 embroidery heads, 8 automatic screen print presses, a 240,000 square-foot facility, and more than 300 employees, 5B’s Inc., an embroidery and screen print company, had everything it needed to step into the traditional retail space. With the launch of B-Wear Sportswear, 5B’s added another stitch to expand the fabric of its business. B-Wear Sportswear provides fun and practical clothing for people and pets alike.
Prior to 2018, B-Wear had never done anything online. At that time, the company had no ecommerce presence, only small brick-and-mortar stores in two Ohio cities: Zanesville and Newark. While the retail stores did very well, Shane Biles, marketing manager at B-Wear, witnessed the rapid growth of ecommerce and felt it could expand B-Wear’s reach. He realized the potential of B-Wear to be successful online, and decided that rolling out an online store was a great opportunity before establishing 10 more brick-and-mortar stores. With that decision made, Shane began the search for the perfect platform.
Though he didn’t know it at the time, the decision to invest online would prove to be a godsend amidst the COVID-19 pandemic.
One of my favorite aspects about working in a business like ours is the ability to be constantly changing with the way the world changes. During this pandemic, we've redirected our marketing and design work to continue to provide value despite what's going on.Shane Biles, Marketing Manager, B-Wear Sportswear