BigCommerce: Foundation for flexible input to deliver greater output
When looking for a new platform, Kinney knew exactly what she was after. Being customer-centric, her main focus was to hone in on shopper behaviour and to visualise this data quickly and effectively. With it’s unequivocal open API functionality, BigCommerce allowed DeBra’s to integrate autonomously with other technologies to help advance its overall marketing and customer experience.
Kinney maintained that, “This unique flexibility with leading technology solutions assured me that we were servicing our customer needs with the best resources and tools available to us; with each integration chiefly focused on its respective expertise and functionality.”
Coming from a traditional retailer, DeBra’s wanted to ensure it could provide women with a digital experience equivalent to an in-store fitting. This technology allowed the brand to better analyse and respond to online visitors and attribute a large part of its growth to this consideration.
Kinney went on to say that, “We recognised early on that direct marketing was a major force. As such, we wanted a system that would integrate seamlessly with a robust email solution in parallel to our media channels, giving us actionable insights into the performance of these various channels. BigCommerce was again the right fit.”