Scaling back to grow big
Martin and Nadine took 14 of the 17 online stores and molded them into three: Mega Thing (office supplies), DYMO (label makers, printers and card scanners) and PoscART (markers, pens and pencils).
“We said we're not going to handle all these control panels. We're going to handle just one and that is Mega. So now, since selling off the two brick-and-mortar stores, Mega Thing is a pure play online store,” Bate stated. “For the 17 online stores it was always BigCommerce. It remains BigCommerce even after we consolidated everything into three online stores all managed by Mega’s control panel.”
“I considered looking at Shopify, but I was like, ‘No, BigCommerce works and it's good.’ I like the fact that you can do what you want with products to present them or edit them. And, I love the integrations that are going on with the apps. It’s all good,” said Bate.
As for Nadine, she experienced the benefits of BigCommerce not only as a user, but also as a store customer. “As a customer of Mega Thing, I love the layout, the feel, the personalisation of the colors and the workflow through images, videos and text. I think it's a really nice feel,” said Nadine Harnack, CEO of Mega Thing. “From a user point of view, there's so many smart things behind the product page that really dominate other applications I’ve seen. It’s such a powerful tool. I have to say it’s my favorite too.”
A couple of apps and a native feature help to enhance the customer experience as well. B2B Ninja Quote (formerly Quote Ninja) allows customers to build professional quotes right from the website. Google Shopping by Sales & Orders enables merchants to easily configure and generate product data feeds for Google Shopping as well as automatically optimise Google Adwords campaigns directly within the BigCommerce control panel — saving merchants time, optimizing ad spend and improving sales and conversion rates. Then there is BigCommerce's abandoned cart saver. This built-in feature sends emails to shoppers inviting them to purchase items they placed in their shopping carts but did not purchase.
Choosing Randem wasn’t random at all
Martin and Nadine both agree that BigCommerce makes things easier by being flexible and simple enough for them to do some site development work themselves. However, they leave the more complex work to Randem Group, the brand’s ecommerce consulting agency. Randem has been helping Mega Thing grow and enhance its site performance and functionality for more than seven years.
“You are only as strong as your team, and Randem makes Mega Thing stronger. We handle the easy stuff, but in terms of deploying communications through channels or electronic direct mail (EDM), the Randem team takes care of that for us,” said Bate.
- Enterprise Resource Planning (ERP)
- Inventory & Order Management System
- Electronic Direct Mail Marketing (EDM)
- Customer Relationship Management (CRM)
- Payment Solution