Amplifying the energy for growth
Douglas maintains that, ‘‘If you can just keep achieving the growth, then everybody wins, and that's really the way that we are approaching it.” It’s this growth mindset that really resonates with Nigel Poole, CEO at Matter Design, and equally with the team at BigCommerce who are all dedicated to realising Videopro’s ongoing success.
The constant search for what’s next, is really what inspires Poole about Videopro’s future: “Step one is getting live. That's just day one. Now that you're open for business, it's about how you can get full value and how can you really push the system further?” It’s this joint aspiration for ongoing optimisation which Poole asserts, “makes for a great relationship between agency and client.”
So what’s next for Videopro? A commitment to adding further benefit and service to their customers through new features and digital functionality. “We are looking at value-added services. We are a services business, not just a hardware business,” says Douglas. A big element of this serviceability will be demonstrated in developing the B2B arm of their business, allowing them to not only transact but to also provide dedicated management and call-out services to their customers.
With the full-force gale of their newfound digital headwind, Videopro found an enthusiasm and motivation that’s as admirable as it is electric. Douglas states, “Now that we've got the growth trajectory that we're on, it kind of helps motivate all of these things and helps Videopro, our 42-year-old company, feels more rejuvenated than ever before.”
Published: January 2023