What is a Pinner on Pinterest?

Definition: A Pinner is a user on the social bookmarking platform Pinterest; the term describes someone who saves, or pins, a page or image from the internet.

With its large user-base and emphasis on imagery, Pinterest can be a powerful tool for ecommerce merchants. Pinners often follow -- or are followed -- by users with similar interests. Getting products frequently pinned has proven to be an effective mode of customer acquisition: referrals from Pinterest lead to greater revenue than any other social network.