Google's Product Performance Report provides valuable insight into how customers are interacting with your products. With detailed metrics and segmentation capabilities, it can transform the way you measure product performance and make decisions across every aspect of your business. With a proper understanding of these metrics and how to utilise them, you can raise your conversion rate and optimise marketing spend.
How to measure product performance
The sales performance section of the Product Performance Report shows high-level metrics such as revenue, order quantity and refunds.
The shopping behavior section is where you can drill down into your data and find opportunities. The metrics in this section Metrics offering the strongest insights include:
In addition to grouping products by brand or category, the Product Performance Report can also be customised by date range. The report's data table will automatically be sorted by the Quantity column, meaning you'll see the biggest sellers in your online store at the top of the table.
Determine which products are selling in higher quantities with relatively low price tags and pair them with ads or promotions for more expensive items.
How to optimise your store based on the findings
The Product Performance Report is a window into how shoppers interact with products in your online store, making it a valuable tool for tweaking your product offerings and presentation to maximise conversions. Some possible strategies include:
Create the Product Performance Report
As part of Google's Analytics Enhanced Ecommerce tools, ecommerce businesses should use Product Performance Report for greater effectiveness and efficiency. Once Enhanced Ecommerce is enabled, you can access this report by navigating to the Conversions section of your dashboard and selecting Product Performance under the Ecommerce menu.