The Cuttingboard success story

Three years ago, Grant Yuan wanted to combine his expertise in marketing and PPC with his passion for culinary arts.

When he fell into the cutting board industry, he decided to run with it and made plans for an online store.

One of the first steps he took was to look at different ecommerce platforms. Leveraging his tech expertise, he took a peek under the hood of several different options.

Ultimately, he decided on BigCommerce for its scalability and out-of-the-box functionality.

Since then, CuttingBoard has achieved a 220% increase in revenue since launch, and a 48% YoY growth in revenue.

Choosing BigCommerce over Shopify, Magento and OpenCart

As told to BigCommerce by Grant Yuan, President,

When I was running trials, I tested BigCommerce, Shopify, Magento, and OpenCart.

I knew options like OpenCart were well-established, but I wanted to get hands-on to make sure I was choosing the best platform.

Fairly quickly, I realized that BigCommerce had the best out-of-the-box features, whereas the others relied on lots of extensions and add-ons.

I wanted a tool that would be ready to use right off the bat without an extensive setup time to achieve peak functionality.

I could tell that BigCommerce was the platform that would allow us to grow without any major bottlenecks that would slow up the process.

We offer our customers a lot of different customizations on our products, so another feature of BigCommerce we’ve enjoyed is the ability to add these tailor-made personalizations within the product selection process. Grant Yuan, President,
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