Katherine Salt had difficulty finding lingerie and loungewear on her tiny island of Jersey and often traveled to the United Kingdom to do her shopping. Utilizing her previous marketing, web, and product marketing experience, she decided to start her own lingerie company to provide a local option to women in her community.
Plums Lingerie opened as a brick-and-mortar business in 2006 as a partnership between mother and daughter, Tricia Rees and Katherine Salt. Today, from the small island of Jersey in the British Isles, Plums Lingerie sells a vast collection of lingerie, nightgowns, swimwear, hosiery, and accessories to customers across the United Kingdom.
In 2018, after years of technical challenges on the Magento platform, Plums revamped its ecommerce presence by migrating to BigCommerce, re-launching in July with a fresh look and improved customer experience.
As told to BigCommerce by Katherine Salt, Co-Owner, plumslingerie.com
During the beginning of our online store, we wanted to have a website completely custom-built. We bought an off-the-shelf product that was based on Zen Cart. It was solid enough, but we needed it to do more as we grew.
At that point, we went to Magento because I wanted to make sure that we could do inventory management properly. At the time, it was difficult for us to keep track of merchandise we'd sell in the store because we would have to take it off the website manually, which was a complete pain and not scalable. Additionally, our CRM was only compatible with Magento, so we felt stuck with it.
The root cause of our issues was that our core website wasn’t built on a solid foundation due to a number of different developers who did not have the necessary expertise in Magento. On top of that, we found Magento’s backend to be overly complicated. By the time we made the decision to look for a new ecommerce platform, our Magento site was a comedy of errors.
The root cause of our issues was that our core website wasn’t built on a solid foundation due to a number of different developers who did not have the necessary expertise in Magento. On top of that, we found Magento’s backend to be overly complicated.
Katherine Salt, Co-Owner, plumslingerie.com