Businesses hire ecommerce consultants for various reasons, and they might just be the solution you need. Ecommerce consultants have various skill sets that you can use to your advantage and hire for specific projects or time periods. Let's explore everything an ecommerce consultant or consulting firm can do for your business and the steps to take when you're ready to hire one.
An ecommerce consultant is a professional that can offer firsthand knowledge and advice surrounding ecommerce. These ecommerce experts lend their years of experience to provide business consulting on everything from marketing strategy and conversion optimisation to user experience. In some instances, they may be able to do the work for you as a freelancer on a contract basis. Let's look at some of the projects you might hire an ecommerce consultant to complete.
If your conversion rates are struggling, some ecommerce consulting may be in order. The consultant can take a look at your current online store and run tests to find the right way to improve your conversion rates. The issue could be on the back-end, or perhaps something on the customer side that you're not seeing. Regardless, a consultant will be able to identify the issue and provide actionable advice to get your ecommerce business on track to improvement.
Ecommerce consulting services and marketing consultants can also help you launch and even run your ads, whether they are for a search engine or a social media platform. Once the ads launch, the consultant will be able to regularly monitor their performance and make any necessary adjustments to your ad or social media strategy as part of an overall marketing campaign. Creating a great ad is a portion of the work they can do, but developing sales funnels and follow-ups is another area where a consultant can be really helpful.
An ecommerce consultant will be able to look at your current product offering and identify any improvements you should make. They may even help you develop an entirely new product that would benefit your online business and expand its audience. They can also work with you to put attractive price points on all of your products.
If needed, a consultant can help you negotiate with suppliers to get better deals, different products, or a more streamlined delivery timeline, depending on your needs. Often, issues with suppliers come from where they source their products, which is something the consultant can help with, too.
An ecommerce consultant will be able to offer an outside perspective on your business, including new opportunities for business development. The consultant can create a road map to guide you to earn new certifications or take courses that will help you improve both your ecommerce store and your overall business.
Ecommerce consultants are beneficial for lots of reasons. Generally speaking, an ecommerce consultant is someone that can help you get more work done while you focus on the larger picture of your business.
An ecommerce consultant can provide you with unbiased feedback, which is something you're unlikely to get from someone with an insider's perspective. Of course, the consultant offers this feedback to help your business succeed.
Hiring an ecommerce consultant will free up your time to focus on your areas of expertise. Whether they're working on ads or products, you can focus on other aspects of the business while knowing the other work is being done by an expert.
Hiring an ecommerce consultant costs less than hiring a full-time employee, since they don't have the same overhead. The consultant can complete several different jobs for the business while you and other team members continue to get things done. You won't have to worry about training them, supervising them or retaining them.
The cost of your ecommerce consultant really depends upon the work that you would like them to complete, their geographical location and their experience. Prices can range from £450 to £500 per day.
An ecommerce consultant may not be necessary for every business. Or, it may not be the right time to hire a consultant. Take a look at the following considerations to see if you should move ahead with hiring.
Before you hire an ecommerce consultant you need to know what you want to have them achieve. Knowing this before you hire someone will help you find the right person. Determine how you'll measure their success so everyone is on the same page with expectations before the work even begins.
In most cases, an ecommerce consultant is hired to complete a specific project or do a certain set of tasks that will be laid out before they are even hired. Often, a consultant isn't taking away a role, but instead they're doing work that may not fit into a role. In some cases, their workload could include taking some work from staff members to help the team's bandwidth.
It’s important to set the budget you’re willing to spend (minimum and maximum) as that will be a factor in who you hire. Keep in mind that a number of factors will affect this budget including your timeline, scope of the work and length of the contract.
Choose a consultant who understands your vision for your company, your brand and your customers. Obviously, you’re hiring an outside perspective for a reason, and you don’t want to discount their expertise, but it’s important that you also feel heard by your consultant. They should make an effort to get to know not only the project at hand, but the context around it.
Look for an agency that has proud clients who are eager to share their experiences. This could be through testimonials or case studies, or it could also be something that’s brought up during the vetting and sales process.
It’s all about results. An agency should be able to demonstrate how they’ve added value to their clients. Ask to speak to the clients, and get their perspective.
Look at the consultant's or agency’s portfolio to see what types of work they have done. Look for professionals that specialize in your industry or niche or whose work you are particularly impressed by.
Once you've decided to hire an ecommerce consultant, there are specific questions you can ask to help you in the hiring process. Here are questions you'll definitely want to ask when you interview potential consultants for your business:
It is important that they are able to demonstrate a strategy and process for achieving the results that the business wants.
Prior to hiring a business consultant, make sure they have experience with your type of business (B2B is very different from B2C, for example, or SaaS experience different from open source). Having a broad and in-depth understanding of the industry will give you a sense of the level of expertise and outside perspective they can bring to the table.
Businesses do not want a consultant who will work in isolation, as there is a danger that they could take the business down a route it shouldn't go. How will you keep us informed of changes you make to our website? How often will you report on your work, and what will it look like?
A follow-up question could be, “How do you determine if you’re successful?” Do they aim to increase traffic by X percent in Y months, for example? It's useful to see some sort of metric.
Employers commonly ask questions related to organisation because it is an important soft (interpersonal) skill that promotes productivity and efficiency. People who are organised use their time, energy and resources more wisely than those who are disorganised.
There are several ecommerce consultants that you can choose from. We're sharing some of the top consultants from the BigCommerce Partner Directory.
Groove Commerce is a full-service agency that designs, builds, and grows ecommerce websites.
IntuitSolutions is a digital agency offering BigCommerce design, development and digital marketing services.
Irish Titan is a full-service digital agency
This agency is experienced in working with clients from inception to launch, from branding to conversion.
Kensium agency is a 300-strong team of tech nerds that eat, sleep and breathe commerce every day. So, partnering with Kensium means you’ll have access to over a decade of experience and expertise in ecommerce solutions ranging from design to development to support of both front-end and back-end ERP systems.
Like Digital specialises in global luxury, with extensive expertise in fashion, entertainment and hospitality.
LiveArea is a full-service, award-winning global customer experience and commerce agency.
With over 10 years experience, Thesio Group BV has driven successful projects for top companies and thriving new ventures. Having technology in its roots and creativity in its minds, they can help with technical challenges and online growth based on the BigCommerce platform.
5874 is a full-service digital agency based in Birmingham, UK with a strong focus on building, supporting and marketing modular ecommerce environments that are designed for scale.
Brand Labs is a Certified, Elite BigCommerce partner that designs and builds beautiful websites that convert; provides award-winning custom development; increases qualified traffic through marketing services; and provides digital strategy for high-growth merchants.
Americaneagle.com, Elite BigCommerce Partner, is an industry leader in website design, development, hosting and digital marketing — essentially a one-stop shop offering a full range of solutions for any organisation looking to succeed in their online endeavors.
An ecommerce consultant can really help your business in various ways. Before hiring one, be sure to evaluate your current business needs — whether that’s developing a content marketing plan or improving the path to shopping cart — and outline the tasks you'd have a consultant complete. Then, review consultants in your price range and prep interview questions to find the best candidate possible. Bringing on an ecommerce consultant is a great way to meet your goals and lift some of the burden from your team.
An ecommerce consultant is a professional that can offer firsthand knowledge and advice surrounding ecommerce. In some instances, they may be able to do the work for you on a contract basis.
Ecommerce consultants may be necessary for success for some businesses. The success of a business depends on the goals it seeks to achieve. An ecommerce consultant can offer an outside perspective on a business and provide professional advice on suppliers, UX, marketing and advertising, among other things.
There are several moments in business when you'll find it makes sense to hire an ecommerce consultant. They are:
You want an ecommerce consultant that aligns with your business values and company culture. You'll also want a consultant that is collaborative, but can also work independently. An ecommerce consultant should also have experience and knowledge in your industry.
Yes, you can hire an ecommerce consultant from an agency.
There are some potential disadvantages to hiring a consultant over a full-time employee. You may not have the same continuity in the relationship as you would have with an employee. You may have to pay high fees to the consultant. You have limited control over the consultant. And you run the risk of tax problems if the consultant in fact operates like an employee.
There are ecommerce consultants that specialize in different areas, such as BigCommerce consultants or UX consultants. You'll want to work with someone who aligns with your business and has experience in your industry.
In-house employees are great for a depth of knowledge on your specific products, audience and industry. However, where an outside consultant can be valuable is in providing an outside perspective. Sometimes fresh eyes can provide new solutions to old processes.
For general tasks that don’t require a high level of technical understanding, in-house employees might be a good choice.
Ideally, it’s a mix of both in- and out-of house.
You can’t expect your ecommerce consultant to jump in and immediately be completely up to speed. Make the process easier (and more efficient) by providing a thorough onboarding process.
During the onboarding, you will want to give your consultant a bird’s eye view of your company’s goals and priorities and what you hope to achieve. They need to have the context to understand the full scope of the project. You will also want them to understand your company culture and how you plan to work with them. Make it clear who they will be reporting to and what types of deliverables you want.