MUJI Updates and Future-proofs with BigCommerce

SOLUTION

Composable flexibility

After investigating several vendors, the final decision came down to the flexibility offered by BigCommerce’s API architecture. MUJI needed to add new features and functions to its European sites with the flexibility to treat them separately, so the final service can be targeted to each market’s individual characteristics. The final decision came down to a shoot-out between two platforms, resulting in BigCommerce’s improved flexibility being chosen to give the team the richest set of features and flexible upgrade routes.

“When we looked at the difference between BigCommerce and Shopify, the two shortlisted solutions, BigCommerce gives us that comfort that we'll be able to customise it better to the specific needs we have in Europe,” explains Chuan Huang.

“The API flexibility and the more customisable aspects really appeals to us because our needs are quite complex.”

Payment and marketing integrations

The ease and flexibility of adding new features and channels with BigCommerce has empowered MUJI to add new payment options, including PayPal and Adyen, with ease. Now customers not only have a wider choice of how they pay for goods, they are also offered the flexibility of spreading payments.  

This ease of integration has also allowed the brand to link its key marketing channels to its sites so campaigns can be set up, monitored and analysed with far greater ease than before. For Angeli Dahab, Digital Marketing Manager of MUJI Europe, this is proving to be a real game-changer in growing the brand’s audience. 

“The functionalities on BigCommerce, such as the app integrations really helps in my day-to-day work by being able to connect to Meta, Google and Awin,” she says.

“The platform allows us to be flexible with the types of promotions we offer with affiliates, and also on Meta and Google. It enhances the analytics side so we can see directly the impact of how our digital marketing is performing. We now feel more confident to drive towards new audiences because BigCommerce has allowed us to elevate our online experience and, at the same time, hark back to what MUJI is all about, creating visual harmony. That wouldn't be possible without the functionality that BigCommerce is allowing us to do.”

Attract and recommend

MUJI has worked with its agency GPMD to improve the way it personalises email marketing through the addition of Klaviyo, which now works alongside its existing CRM system. It has also integrated the AI personalised search and merchandising tool, Klevu.

These implementations were made possible by BigCommerce’s powerful API architecture which ensures third-party software can be integrated to the heart of the brand’s ecommerce platform. The two tools are working well together, bringing in additional traffic which the brand can then point towards relevant items, including potential additional recommended purchases.