Grow revenue with built-in conversion optimisation tools

CRO tools and features included

Our merchants grow at nearly double the industry average because we include dozens of features to optimise for website conversion and turn shoppers into buyers. Get advanced CRO tools to reduce friction, encourage checkouts and even bring back shoppers who left your site.


In our first eight months on BigCommerce Enterprise, we recovered more than $425,000 in sales using the abandoned cart saver.Ken Harrison, Enjuku Racing

Recover 15% of abandoned carts

Up to 65% of online shopping carts are abandoned before checkout. Recover those lost sales with our abandoned cart saver and optimise for the traffic you already receive. This conversion tool automatically sends shoppers a customisable series of emails that motivates them to complete a purchase. We follow best practices for email timing, and give you the ability to include a coupon for improved conversion. Merchants using our cart saver recover 15% of lost sales on average.

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Increase checkout with PayPal One Touch

BigCommerce is the only ecommerce platform with PayPal One Touch built in. It allows the 170+ million PayPal shoppers worldwide to check out instantly by securely storing login details in a desktop or mobile browser. PayPal One Touch increases conversion by simplifying checkout to a single click. It also gives shoppers more options to pay, including PayPal balances, bank accounts and dozens of other global payment options.

Improve conversion rates by 12% with a streamlined checkout

Our single-page checkout improves conversion up to 12% by making it faster and easier to complete a purchase. We’ve built in conversion-boosting features like mobile optimisation, account creation for faster checkouts, guest checkout, and dedicated SSL support that enables shoppers to stay on your domain during checkout.

Incentivise buyers with built-in coupons and discounting

Win new customers and reward repeat buyers using our flexible discounting tools. From a single location in your control panel, you can set up flash sales, percentage discounts, dollar-off discounts, product bundling, shipping discounts, or promotions like buy one, get one free. For maximum flexibility, we give you the option to use trackable coupons, discount rules, or a combination of both.

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Improve search effectiveness with filtering

Faceted search helps shoppers quickly find the products they want using filters like size, color, brand and even custom attributes. Adding filters with faceted search can increase conversion by as much as 10%.

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Grow conversion and order value with Google Trusted Stores

Adding the Google Trusted Stores trustmark to your store can increase conversion by up to 9% and average order value by up to 6%. BigCommerce makes it easy to earn and maintain GTS certification with our fully automated integration.

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Boost shopper confidence with product reviews

Featuring product reviews increases sales by 18% on average. They’re built right into BigCommerce at no extra cost, and you can automatically email buyers a few days after purchase to ask for a review.

More conversion tools

  • Homepage carousel for promotions
  • Built-in banner placements
  • Group-based discounts
  • Fast accurate product search
  • Easily offer free shipping
  • Side-by-side product comparisons
  • Public and private wish lists
  • Recently viewed products
  • Live chat integrations

Start your free trialHigh-volume or established business? Call for a demo.1-888-248-9325