About the App
Tribe Dynamics helps you scale and optimize influencer programs by tracking, measuring, and managing your brand's digital earned media performance.
We help solve three common problems with influencer marketing by providing:
1. Relationship management software and analytical reporting for your influencer network
2. Competitive benchmarking for insights into your competitors' influencer networks and engagement strategies
3. Visibility into the engagement and ROI of your influencer activations
Our customers include beauty and fashion industry leaders like Tatcha, Sephora, Louis Vuitton, Fashion Nova, and Make Up For Ever, while our data has been featured in publications like The Wall Street Journal, Business of Fashion, Glossy, Cosmopolitan, and more.
Pricing
Upfront Fee:
$0
Recurring Fee:
$1500/mo.
Information
Last Updated:
May 26, 2022
This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.
Documentation:
User GuidePricing
Upfront Fee:
$0
Recurring Fee:
$1500/mo.
Information
Last Updated:
May 26, 2022
This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.
Documentation:
User GuideApp Features
Ambassador Relationship Management
Store, manage, and track your influencer relationships in one place. Gain a deeper understanding of your ambassadors, their engagement metrics and content creation habits.
Brand Buzz
Cut through the noise of social media and focus on the influencer content that matters to you. View content created by your tracked infleuncers via a single, easy-to-use dashboard.
Competitors
Benchmark your brand's performance against a competitive set of your choosing. Gain insight into which influncers are creating content for your competitors.
Campaigns
Track any subset of influencers for specific marketing activations. Keep a pulse on a campaign performance in real time and benchmark the success of your efforts.
Case Studies
How did Tatcha become and stay the #1 brand in skincare EMV?
Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics' monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how!
HOW BENEFIT COSMETICS TRACKS INFLUENCER PERFORMANCE TO DRIVE POSITIVE ROI
Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI. The brand recognizes that while powerhouse influencers are a critical part of any influencer marketing strategy, relationships with micro-influencers are the foundation of a robust influencer community. Benefit has found success in identifying up-and-coming influencers who were poised for growth, and treating them to special experiences. In the long term, these early relationships translated to increased engagement and a share of their new partner's expanded followings.
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