A chocolate “Overdose” powered by BigCommerce
Lynne and her team focused their search on finding an ecommerce platform that would be flexible and easy enough for non-developers to use. The platform also had to offer out-of-the-box tools and features to deliver enhanced site performance, integration options using APIs and third-party solutions to enable things like an automated order flow process, and last but not least, the new platform had to support B2C and B2B online shoppers as well as customers who wanted to tour the Theo Chocolate Factory.
Shopify and even a rebuild of the WooCommerce site were options considered. However, Theo followed the recommendation of its development agency, Overdose Digital, a BigCommerce Elite Partner, and chose to build its new site and ecommerce future on BigCommerce.
The build began in July 2019, and just three months later, October 2019, Theo’s rebranded, revived site was live on BigCommerce.
“Overdose was involved, from start to finish, helping us evaluate providers and managing the entire site migration to BigCommerce. They did a fantastic job incorporating the new look and feel of our rebrand throughout the site as well,” Lynne said. “They were able to capitalise on the flexibility of BigCommerce to adapt its out-of-the-box functionality to create custom features for our business. And they completely up-leveled our wholesale customer experience by making things more cohesive and user-friendly.”
Part of that up-level functionality is the creation of a custom wholesale order form. It’s built as a separate page to allow wholesalers to see the right pricing list, select from a menu of items and place or add to existing orders.
“We make use of BigCommerce’s customer group functionality to control which catalog a wholesale customer will shop in. It's been great because we can have different price lists based on which pricing tier a customer is in,” Lynne said.
In August 2022, Theo Chocolate again utilised Overdose to launch a newly redesigned homepage. The page uses custom widgets built in the BigCommerce Page Builder, meets accessibility guidelines and offers the Theo team more flexibility to manage content.
“Klaviyo supports our email and SMS programs. It integrates super well with BigCommerce, enabling all of our order and customer data to sync directly. The integration enables us to create segments and personalise communications to customers,” Lynne stated.
Theo uses Recharge, for its two subscription-based programs, enabling the company to strategically nurture and retain repeat customers.
Shipping chocolate can be a challenge, especially during the summer months. ShipperHQ allows Theo to apply shipping rules that enable customers to select the right rates to ensure their chocolate is protected. “ShipperHQ’s integration with BigCommerce is really crucial for us to be able to manage this,” Lynne said.
“They [Overdose Digital] were able to capitalise on the flexibility of BigCommerce to adapt its out-of-the-box functionality to create custom features for our business.”
Director of Marketing, Theo Chocolate