Definition: Breadcrumb Navigation is a form of site navigation that shows visitors where they are on a site's hierarchy of pages without having to examine a URL structure. Ecommerce stores with a large number of categories can simplify the user experience by displaying breadcrumbs.
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Breadcrumbs simplify site navigation by making it easy for users to move between categories, products, and informational pages. Large websites with sub-categories can make users unsure of how to get back to their initial entry point; breadcrumbs solve for this by clearly communicating where a visitor within an ecommerce store.
Improved click-through: Google has been adding breadcrumb navigation to mobile search results in place of a full URL for websites who provide the correct markup. Breadcrumbs are easier to decipher at quick glance, which explains why Google prefers them in SERPs.
Site Mapping: Breadcrumbs also ensure that search engines understand a site's structure and find all pages that shoudl be crawled.
Many website platforms require breadcrumbs to be manually coded in, which can be time consuming. Bigcommerce stores have breadcrumbs as a built-in option, making it easy to toggle on or off.
Learn more about how to configure breadcrumbs on a Bigcommerce store: Product Page Breadcrumbs