Ecommerce Reports

From leading analyst reports showcasing BigCommerce’s market leadership to industry reports covering today’s top ecommerce trends, get the data insights you need to propel your business forward.

Analyst ReportsIndustry Reports
Ecommerce trends and insights graphic with logos from IDC, Gartner, Forrester, and Paradigm B2B.

2026 Paradigm B2B Combine (Mid-Market Edition)

For the fifth consecutive year, BigCommerce swept the 2026 Paradigm B2B Combine Mid-Market Edition, winning 12 medals across 12 categories and outperforming every other evaluated platform. It's proof that consistency across every touchpoint — from Vision & Strategy to Total Cost of Ownership — is what it takes to serve complex B2B businesses well.

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Report Cover displaying 2025 Paradigm B2B Combine (Mid-Market Edition) and description of BigCommerce outperforms every other entrant, receiving seven exceptional-rated gold medals

Analyst Reports

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2026 Paradigm B2B Combine (Mid-Market Edition)

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2026 Paradigm B2B Combine (Enterprise Edition)

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2025 Gartner® Magic Quadrant™ for Digital Commerce Report

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IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023–2024

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The Total Economic Impact™ of BigCommerce

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IDC MarketScape: Worldwide B2C Digital Commerce Platforms for Enterprise Growth 2024

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Forrester Wave™: Commerce Solutions For B2C, Q2 2024

Industry Reports

Understanding the Trade Customer and the Real Path to Digital Growth

Understanding the Trade Customer and the Real Path to Digital Growth

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The Future of AI Shopping Is Here

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2025 Industrial Buyer Report: How Digital Expectations are Shaping B2B Ecommerce

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2025 Navigating the Ecommerce Evolution Report

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2025 New Modes: Redefining Personalization in the Age of AI Report

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Ecommerce at Hand: Insights about European online shoppers

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2023 Cyber Week Report

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Global Consumer Trends Report

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The Global B2B Buyer Behavior Report

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2023 Merchant Trends Report

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2023 Global Ecommerce Report: Fashion and Apparel

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2023 Global Ecommerce Report: Automotive

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The State of B2B Ecommerce: 2022 Trend Report

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Global Consumer Report: Current and Future Shopping Trends

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2022 Global Ecommerce Report: Health and Beauty

Ecommerce Reports FAQ

BigCommerce’s ecommerce reports are resources to help enterprise businesses enhance their ecommerce strategies and propel forward. From leading analyst reports showcasing BigCommerce’s market leadership to industry reports covering today’s top ecommerce trends, these ecommerce reports provide valuable data insights to help you make informed decisions about your ecommerce platform and strategy.

Analyst reports can be used to help enterprise merchants make well-informed decisions about integrating our solution into their ecommerce operations, while industry reports are valuable for learning about the latest ecommerce trends, how specific ecommerce categories are performing, and more.

BigCommerce offers both analyst reports and industry reports.

Published by reputable analysts such as Gartner®, Forrester, Paradigm, IDC and SoftwareReviews, these analyst reports showcase BigCommerce’s market leadership and provide rankings and/or evaluations of the BigCommerce platform, calling out specific strengths and growth opportunities for our solution. These reports are valuable resources to help enterprise merchants learn about the BigCommerce platform, compare it to other popular solutions, and determine whether our solution is best for their ecommerce business.

Published by reputable analysts such as Gartner®, Forrester, Paradigm, IDC and SoftwareReviews, these analyst reports showcase BigCommerce’s market leadership and provide rankings and/or evaluations of the BigCommerce platform, calling out specific strengths and growth opportunities for our solution. These reports are valuable resources to help enterprise merchants learn about the BigCommerce platform, compare it to other popular solutions, and determine whether our solution is best for their ecommerce business.

Yes. The majority of our analyst reports — including the Gartner® Magic Quadrant™ for Digital Commerce Report, the Paradigm B2B Combine (Enterprise Edition), and The Forrester Wave™ — specifically evaluate enterprise ecommerce platforms and provide valuable insights for enterprise merchants.

In addition, all of our industry ecommerce reports are created with enterprise merchants in mind. BigCommerce is committed to providing the latest ecommerce trends and best practices to help your enterprise business propel into the future.

Every year since 2020, BigCommerce has consistently ranked or been recognised in top analyst reports including Gartner® Magic Quadrant™, Paradigm B2B Combine, The Forrester Wave™, SoftwareReviews, and IDC MarketScape.

In fact, BigCommerce has been recognised as a Challenger in the Gartner® Magic Quadrant™ for a fourth consecutive year, and we have been named a “Strong Performer” in both our B2C and B2B commerce solutions by The Forrester Wave™ in 2020 and 2022. Additionally, BigCommerce earned 7 medals, 16 medals, 22 medals, and 24 medals total in the Paradigm B2B Combine in 2020, 2021, 2022, and 2023, respectively.