Sustain momentum while moving
Founded in 2010, Bulk Apothecary has become one of the nation's largest online suppliers of natural ingredients and essential oils. The company offers everything from small retail sizes up to full truckloads on over 9,000 product SKUs, all ready to ship same day if necessary.
With rising demand from both consumers and large corporations, the Bulk Apothecary team knew they needed a reliable, long-term home for their growing online store. Their new ecommerce platform had to be reliable, support aggressive revenue targets and enable the business to continue scaling.
In 2014, the company opted to use Magento, an on-premise solution. After 10 months working to customise the platform, they had spent tens of thousands of dollars to deal with frequent performance issues, frustrating glitches and unreliable integrations. This not only slowed growth, but limited the team’s ability to invest in effective sales and marketing initiatives.
“Between daily maintenance, custom development work, licenses and hosting fees, we were spending tens of thousands of dollars in unforeseen costs just to keep the store running,” said business owner Gary Pellegrino Jr.
With expenses mounting and website troubleshooting becoming a liability, Bulk Apothecary decided to move its business to BigCommerce Enterprise.