Indigo Fragrance Mixes the Perfect Formula for Growth with BigCommerce

SOLUTION

Crafting a stronger foundation for growth.

Switching to BigCommerce gave Indigo Fragrance more than just a new platform. It gave them the flexibility and scalability to support a fast-growing, detail-heavy business without adding complexity.

With a quick migration and a platform built to handle complexity out of the box, Indigo Fragrance was able to:

• Launch on BigCommerce in just a few weeks, minimising disruption

• Manage a large catalog with hundreds of SKUs and multiple size variants per product

• Easily update products and options without manual workarounds

• Customise how products are displayed using flexible variant options

• Scale operations without worrying about platform limitations

Coming from a smaller system with limited functionality, the difference was immediate.

“Moving to BigCommerce opened up so many more possibilities for us. Everything was smoother, more flexible, and easier to manage than what we were used to,” said Turner.

Just as important, the onboarding experience made it easy to get up and running quickly.

“The BigCommerce team made the entire setup incredibly easy. Within weeks, we were up and running and testing everything,” shared Turner.

With a stronger foundation in place, Indigo Fragrance could finally focus less on managing limitations and more on growing the business.

A smoother checkout, with less friction and more flow. 

For Indigo Fragrance, improving the checkout experience was a top priority. With customers expecting fast, seamless purchases, even small inefficiencies could lead to lost sales.

BigCommerce Payments provided a simpler, more unified way to manage transactions while creating a better experience for customers.

By bringing payments, reporting, and payouts into one place, Indigo Fragrance was able to:

• Streamline checkout and reduce friction for buyers

• Eliminate the need to reconcile across multiple payment systems

• Gain clearer visibility into orders, payouts, and performance

• Save time on back-end financial processes

“Having payments handled directly inside BigCommerce has saved us a lot of time. It eliminates the need to reconcile across multiple systems and makes everything more streamlined,” explained Turner.

With fewer barriers to purchase and a more efficient backend, Indigo Fragrance created a checkout experience that works better for both the business and its customers.

“We’ve seen an increase in conversion rates since implementing BigCommerce Payments. The process is faster, smoother, and easier for our customers,” said Turner.

Blending simplicity with powerful tools. 

For a small team managing a growing business, ease of use was not just a nice-to-have. It was essential.

With BigCommerce, Indigo Fragrance gained a platform that was intuitive enough to manage day-to-day operations, without requiring technical expertise or constant developer support.

“I’m not a web designer or a programmer, so having something that’s easy to use made a huge difference. It allowed me to build the site the way I wanted,” said Turner.

That usability, combined with a flexible ecosystem of integrations, helped streamline operations across the business.

With BigCommerce, Indigo Fragrance was able to:

• Simplify product updates and catalog management

• Integrate tools like ShipStation for faster, more reliable fulfillment

• Build trust with customers through automated reviews via Trustpilot

• Reduce manual tasks and save valuable time each week

“BigCommerce probably saves me five to ten hours a week just by simplifying small, tedious tasks,” explained Turner.

By connecting the tools they rely on every day and making them easier to manage, Indigo Fragrance created a more efficient operation that could scale without adding complexity.