BigCommerce’s robust, flexible, and API-first platform.
For the last four years, La Perla has trusted BigCommerce to support their ambitious roadmap toward business growth and adaptability to market changes. “I've worked with other platforms before,” said Lee Longhurst, Head of Ecommerce Development at La Perla. “They’re always trying to patch things up or have had disruptions during the weekends. We don't get that problem with BigCommerce. It's always on. And that enables us to focus on the customer experience and on value-added development and experimentation, because we don’t have to work tirelessly just to keep the lights on.”
Additionally, the openness and accessibility of the code stack and APIs allow La Perla to be independent and reduce its time to market. Their in-house development team has built a semi-headless environment using a BigCommerce storefront on the front-end with a single custom theme used on 14 stores.
Finding new market opportunities across the globe.
When La Perla started working with BigCommerce, they shipped to about 40 countries worldwide, predominantly in the US and Europe. However, the brand was quick to realise its broader potential.
“BigCommerce allowed us to organically figure out where the demand was,” said Kasia Buttery, Head of Global Online Customer Experience at La Perla. “Before we start going into big marketing pitches, we can see where potential customers are. If there's an opportunity, we build on it. It’s what we did for Australia and South Korea. We launched them onto our global site, and when we saw the opportunities they represented, we took those stores and copied them, which is really easy and streamlined to do, and then repurposed them to adapt to each market specificity, in terms of language and seasonality.”
Localisation is key for La Perla, and the flexibility of BigCommerce allows them to AB test in-house — trying out things as simple as using decimal points instead of a full stop on currency and quickly implementing the preferred options.
Technology trends to reshape the experience.
All of La Perla’s efforts are designed to elevate their customer experience. “Client experience is our ability to move our brand from being just a beautiful product to becoming an emotion — or even a relationship,” explained Patrick Lallemand. “BigCommerce’s platform is enabling it by supporting the integration and the development of meaningful features for our clients, that we are constantly testing and improving.”
One great example is how the brand uses XGen Ai to elevate its product recommendations. “What I've really loved is that it's been so straightforward for us to get the coding onto the platform,” said Kasia Buttery. “This tool is actually offering product recommendations on key areas like our homepage or product pages, based on user behaviours on the site. It's not just showing you what we want you to see, it's tailoring pages to display what is relevant to you.”
And this innovative use of artificial intelligence technology to build a frictionless online journey is already showing impressive results.
BigCommerce storefront APIs/GraphQL is used to power a product switcher and create the illusion of colour options on a PDP
Attraqt/Fredhopper for PLP merchandising, inline content spots, and search
DotDigital eCRM for email sign-up forms
XGen Ai for product recommendations
Global-e mutation observers are used to override prices where dynamic multi-currency pricing is required
Global-e checkout is used in place of BigCommerce checkout for all domestic and international orders — La Perla accepts over 40 payment methods across 93 countries
BigCommerce store admin is used as a PIM and to develop a suite of automated tools and custom applications on PHP/MySQL to maintain feeds and product synchronisation across all 14 stores
ERP and OMS run on legacy AS400 and Oracle-based systems. La Perla has used BigCommerce management APIs to develop its own connectors to update prices and inventory, retrieve orders, and feed them to the picking system
Microsoft Azure DevOps for CI/CD to build and release BigCommerce theme updates to all stores with additional use of Azure for API management and to host tools and apps
"BigCommerce allowed us to organically figure out where the demand was. Before we start going into big marketing pitches, we can see where potential customers are. If there's an opportunity, we build on it.”
Kasia Buttery Head of Global Online Customer Experience, La Perla