Trusted motorsports brand kicks sales into high gear
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A long-term platform partner
For owner Brian Van, Sportbike Track Gear is more than a business — it’s a lifestyle. The brand has a loyal base of customers who know that each product the store sells is reviewed and recommended by a team of experts.
So it was a shock when the lifelong motorsports enthusiast found out in 2014 that his ecommerce platform, ProStores, was being shut down. He knew he faced a critical decision about the future of his growing online business.
Van started looking for a new platform that was stable, rich with features and backed by a team of trusted ecommerce experts. The new solution had to meet the needs of his current customers while allowing the business to grow for years to come.
Built for growth
After carefully considering a range of ecommerce platforms, including Magento, Sportbike Track Gear selected BigCommerce Enterprise. Its combination of functionality, scalability and value was exactly what they needed to power further growth. BigCommerce Partner IntuitSolutions helped the company build a new, more robust site on the platform.
“With Magento there were so many moving pieces, and the cost of development was going to be astronomical,” said Van. “BigCommerce offers so much out of the box, and by working with IntuitSolutions we were able to get everything we needed with more reliability and at a far more affordable cost.”
IntuitSolutions was also able to help the Sportbike Track Gear team significantly streamline day-to-day management of their products and customers. The BigCommerce Enterprise platform allowed them to automate formerly time-consuming processes by eliminating the need to manually enter and manage orders.
“We are so much more efficient now,” said Van. “With our previous platform, our staff was constantly overtaxed, which led to mistakes. Simply processing orders was becoming costly. Now it’s much easier. My staff is happier, and we have time to explore new opportunities to grow our business.”
We were able to get everything we needed with more reliability and at a far more affordable cost..Brian Van, Founder
Major cost savings and conversion gains
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Sportbike Track Gear was able to move to BigCommerce in less than three months — roughly half the time required to switch to Magento — while saving approximately $100,000 in development and hosting costs. Since re-launching the store, the business has seen a 16% increase in traffic, lower bounce rates and a massive 21% improvement in conversion.
“My goal is to sustain an average of $20 million in revenue every year,” said Van. “I feel very comfortable that BigCommerce will enable me to achieve that.”