Toolsaver finds openness with BigCommerce.
Luckily, at the time, Bruce and his team were involved in the Scotland ecommerce community and had spoken to several merchants who were using BigCommerce for wholesaling. Although Toolstop had also considered Shopify, the team found that BigCommerce offered the ease of use and B2B functionality it needed to go digital with the B2B side of its business, Toolsaver. So, having some time on hands during Christmas of 2018, Bruce built the Toolsaver website on BigCommerce, exported Toolstop products onto it and, in a matter of days, had a website that could easily begin transacting.
“As soon as we started building the site, we realised that it was such an easy platform to use,” said Bruce.
Soon after testing the waters with Toolsaver, the company ultimately decided to launch Toolstop on BigCommerce as well.
“One of the big factors was that BigCommerce had such an open API architecture. It allowed us to bring people in-house that would be able to develop systems that would integrate seamlessly with the BigCommerce platform,” said Bruce.
With the openness and connectivity of the platform, Toolsaver was able to build SKUPAL, an in-house product that acts as a PIM but also manages deals and promotions. Additionally, the company launched its warehouse management system, which integrates directly with BigCommerce and Toolsaver’s ERP system, Sage 200. Thus, when customers place orders through either the Toolstop or Toolsaver website, those orders feed into the ERP and are sent to handheld scanners on the warehouse floor. This way, warehouse employees can ensure that every order is scanned and shipped accurately, helping to eliminate mispicks and returns.
Reaching more customers with omnichannel selling.
In addition to the platform’s open API architecture, Toolsaver also turned to BigCommerce’s app marketplace to find the right tools to power its website’s capabilities. One of the apps that has been most profitable for Toolsaver and Toolstop has been Feedonomics, a full-service data feed management platform.
“Feedonomics has been a great tool for us in terms of feeding out product information to the likes of Google Shopping and Facebook,” explained Bruce. “It's far more joined up and connected, so it's a lot easier to pull the data out of your commerce site and then transform that data for whatever needs you have.”
Plus, with roughly a third of its orders coming through marketplaces, such as Amazon or eBay, Toolstop also utilises Codisto for omnichannel management. Not only does the app allow Toolstop to feed products onto Amazon and eBay and set different prices than those on its own site, but it also allows Toolstop to handle every order the same — no matter where it comes from.
“Once an order is placed on a marketplace, that order comes directly back into the BigCommerce admin. And, as I mentioned earlier, anything that comes into the BigCommerce admin automatically feeds into Sage 200 and the warehouse management system,” said Bruce. “So it means that every order is managed and handled in exactly the same fashion.”
“Feedonomics has been a great tool for us in terms of feeding out product information to the likes of Google Shopping and Facebook.”
Neil bruce ecommerce manager, toolsaver