First the UK, then the world
As of now, TYGRIS is mainly focused on the UK market, but already the company is attracting growing interest from the US; something the brand will look more closely at in the near future. In fact, Jed and the team are working on a significant rebranding of the company to reinforce its presence in the UK and build deeper connections with customers. Part of the rebranding will include the launch of short, entertaining and culture-led videos.
“If today, you haven't done anything that scares you yet, then go online. The more people see you, the more your current and potential clients will notice and trust you. It's not a risk to do it; it’s a risk not to.”
general manager, tygris
TYGRIS is eagerly awaiting the release of BigCommerce’s multi-storefront solution that will help the company scale globally and provide a truly localised experience in each new region. Bspoq, its marketing and development agency, is already experimenting with the solution in closed-beta testing.
As for what advice Jed would give to other B2B businesses that haven’t launched an ecommerce store, he says — "Just do it."
“If today, you haven't done anything that scares you yet, then go online. Tomorrow you'll be thankful for it. It's a scary move. It feels like you're maybe compromising yourself by sharing too much information, but the fact is that everyone knows anyway. There's nothing to hide in the current age, with the internet being as strong as it is, so you might as well just be out there. The more people see you, the more your current and potential clients will notice and trust you. It's not a risk to do it; it’s a risk not to.”
Published: January 2022